Каким должен быть адрес электронной почты: «Как должен выглядеть адрес электронной почты?» – Яндекс.Кью

Никогда не проверяйте e-mail адреса по стандартам RFC / Хабр Множество сайтов требуют от пользователя ввода адреса электронной почты, и мы, как крутые и щепетильные разработчики, всегда стремимся проверять формат введенных адресов строго по стандартам RFC. Благодаря этому наши приложения и сайты проверяют формат e-mail корректно и не имеют проблем с юзабилити, а мы сладко спим, потому что уверены, что все работает как надо.
Ага, как бы не так!
Приведенные выше аргументы звучат круто и железобетонно, но проблема здесь заключается в том, что в адресе почты могут находиться совершенно бессмысленные вещи, и, на деле, проверка адресов по стандартам RFC может, наоборот, все жутко запутать.

Почему так? Существует множество способов сформировать адрес почты, который будет одновременно и корректным и бредовым. Отчасти это происходит из-за того, что некоторые почтовые службы в целях обратной совместимости позволяют представлять адреса в форматах, которые давно устарели. Например это электронная почта существовавшая до появления DNS и до появления современного формата [email protected]: тогда использовались UUCP ”bang path” — адреса, которые представляли собой список всех узлов по маршруту ответственных за доставку.

Внутренности адреса почты

Адрес e-mail выглядит так:

mailbox@hostname

Тут mailbox может быть локальным аккаунтом пользователя, аккаунтом роли или маршрутизатором автоматизированной системы такой, например, как список рассылки, а в качестве hostname может быть использован любой узел, если о нем известно DNS-серверу, к которому обращается почтовик при доставке.
Кроме того, некоторые системы позволяют добавлять теги к адресу. Обычно это происходит в формате:

mailbox+tag@hostname

где тег и разделитель (обычно это «+», но qmail использует «-» по-умолчанию, хотя может быть сконфигурирован и иначе) игнорируются при доставке. Обычно это используется для фильтрации почты по папкам и автоматизации, но может быть использовано и для разделения введенных адресов по получателям и выявления злоупотреблений персональными данными.
Итак, в адресе в формате «mailbox@hostname», «mailbox» является пользовательским аккаунтом, приложением или аккаунтом системной роли, но может содержать и такие экстравагантные вещи, как информацию для дальнейшей маршрутизации или идентификаторы используемые для сортировки, автоматизации или отслеживания, а «hostname» — обычно доменное имя, но может являться и субдоменом, сервером, сервисом, ip-адресом или просто именем хоста.

Корректные имена ящика с точки зрения RFC

Специцификация одобряет довольно странные адреса, и было бы накладно поддерживать их все потому, что некоторые слишком сложны, и не слишком много людей обладают достаточными знаниями чтобы выделывать такие пируэты в нейминге. Поддержка таких адресов затруднит поддержку таких аккаунтов вашими сотрудниками, к тому же они почти никогда не используются в быту.
Ящик может содержать пробелы. Насколько я помню, доинтернетовский AOL разрешал пробелы в «Imya Polzovatelya», которые использовались еще и как почтовые ящики с вырезанными оттуда пробелами: «[email protected]», однако ж согласно RFC вы можете использовать двойные кавычки вокруг ящиков содержащих пробелы:

"Alan Turing"@example.com   <== Это корректно, но поддерживать не стоит

Кстати говоря, по этой логике, ящик содержащий всего лишь пробел корректен:

" "@example.com <== Это корректно, но смотри выше

А вот еще один корректный адрес, он создан из допустимых для адреса символов:

!#$%&'*+-/=?^_`{}|[email protected]   <== Корректный адрес вряд ли достойный поддержки

Кстати, проверяйте апострофы, апострофы должны поддерживаться:

Miles.O'[email protected]  <== Стоит поддерживать

Апострофы не должны закавычиваться или эскейпиться, но когда вы сохраняете такие адреса в базу или передаете еще куда-то, убедитесь, что всё чики-пуки.
В Википедии есть еще куча примеров.
Нужна ли полная совместимость с RFC? Вам выбирать, но я не советую — пробелы и нестандартные символы в адресе довольно необычная штука и чаще всего являются просто опечаткой. Крупные e-mail провайдеры не разрешают использовать это примерно по тем же причинам; таким образом обычно достаточно дозволять буквы, цифры, точки, подчеркивания, дефисы, апострофы и плюсы.

Регистрозависимые адреса

Согласно RFC уникальность адреса определяется его регистрозависимой уникальностью, однако 99,9% провайдеров считают иначе и не позволяют регистрировать [email protected], если [email protected] уже зарегистрирован. Считайте, что имя почтового ящика регистронезависимо:

[email protected]
[email protected]
[email protected]

Небольшая кучка систем использует полную проверку регистра, позволяя лишь адрес [email protected] и отбрасывая входящую корреспондецию всех остальных АлЛеНоВ, однако это не работает на практике, поскольку пользователь не привык различать регистр в адресах почты.
Должны ли вы тут сохранять совместимость с RFC? Конвертируя адреса в нижний регистр перед сохранением вы можете доставить проблем небольшому количеству пользователей (вы не сможете посылать им письма), но отослав миллионы e-mail я столкнулся с этим всего несколько раз.
Конвертация в адреса в нижний регистр является неплохой идеей в плане нормализации данных, так как домен всегда регистронезависим и должен быть в нижнем регистре. Если же вы решите сохранять адрес так, как он введен, добавьте поле, в котором будет хранить каноническую версию.

Нестандартные символы

Gmail тут отличился: в то время как стандарт включает в себя точку как стандартный символ, Gmail не делает различий между адресами ящиков с точками и без. Эти адреса указывают на один и тот же почтовый ящик:

[email protected]
[email protected]
[email protected]

Обратите внимание, что Google Apps позволяет использовать Gmail на любом домене.
Основная проблема здесь заключается в поиске адреса в базе в том виде, в котором он был изначально введен, что может доставить немало геморроя как пользователю, так и службе поддержки, а также и программистам с тестировщиками. Тут то вам и пригодится вторая, канонiческая форма адреса, но об этом позже.

Расширенная форма названия ящиков с использованием тегов.

Как было сказано выше, большинство систем доставки электронной почты (MTA), включая sendmail, Postfix, qmail, Yahoo Plus и Gmail поддерживают расширенное название ящика. Это позволяет пользователю, добавляя тег, сортировать письма. Это может позволить мне насоздавать кучу аккаунтов на одном сайте или в приложении:

[email protected]
[email protected]

Но нужно ли вычищать теги из адреса ящика?
НЕТ! Будьте дружелюбны к своим пользователям, и пользователи проникнутся верой, что вы не осуществите хищение и сбыт их персональных данных с целью наживы. Даже если вы пытаетесь запретить регистрацию дополнительных аккаунтов с существующим ящиком, представьте себе, насколько просто в наше время тупо зарегистрировать еще один ящик чтобы снова зарегистрироваться у вас — не сложнее создания алиаса или папки(но об алиасах, папках и тегах, наоборот, мало кто знает).
Итак, еще раз. Создание второй, канонической, формы сохранения адреса в базе может неплохо прикрыть вашу за вас в случае неприятностей. Убедитесь, что вы ликвидировали из нее все теги, точки и т. д. и можете сравнивать с ней свежевведенные адреса.

Юникод и интернационализированные имена ящиков

Имена ящиков не поддерживают расширенные символы ASCII (8-bit) и символы Юникода. Это ограничение уходит своими корнями в спецификацию SMTP, во времена появления которого всего этого попросту не существовало; однако 8-битные значения, определенные локально, например из кодировок семейства ISO-8859-x, все-таки могут использоваться, но вы все равно никогда не узнаете, что же это за кодировка. Фактически, я видел 8-битные ящики только у спамеров.
В конце концов, вы ведь храните ваши данные в UTF-8, так? Значит вы в любом случае не сможете перевести их обратно в ту локаль, которая была использована, если вы ее не знаете.

Доменные имена

У почтовых доменов те же самые ограничения как и в HTTP: они регистронезависимые, так что их следует нормализовывать в нижний регистр.

Поддомены

Некоторые адреса содержат ненужные поддомены: например, «email.msn.com» и «msn.com» являются одним и тем же почтовым доменом, кроме того, такие истории часто случаются в корпоративной среде (и это еще один хороший кандидат для каноникализации).

Интернационализированные домены (IDN)

IDN были созданы для того чтобы использовать местные символы Юникода в названиях доменов, кроме того, возможно создать домен и со специальными символами:

postmaster@→→→→→→→.ws

этот классно описывает круговорот воды в природе.
Как и HTTP, SMTP поддерживает лишь 7-битную кодировку, и для того чтобы справиться с этим несчастьем IDN конвертируются в Punycode, что позволяет имени домена конвертироваться в представление Юникод и обратно:

[email protected]

Очень жаль, но существует возможность фишинга при использовании IDN. Юникод содержит несколько разных экземпляров некоторых символов ASCII. Это позволяет злоумышленнику создать сайт, название которого выглядит точно также как и оригинал из-за того, что некоторые символы в названии совпадают внешне, но не внутренне.
Это порождает несколько вопросов на которые следует ответить:
Должны ли мы дозволять IDN-адреса? Можем ли мы обеспечить саппорт пользователей службой поддержки (откуда у саппорта, например, клавиатуры с китайскими иероглифами?) Должны ли мы сохранять их в Юникоде или Punycode? Если мы сохраняем каноничные адреса, то в какой кодировке это делать? Поддерживает ли вообще наш почтовик (MTA) IDN, и в какой форме он ждет адреса при отправке писем?

IP Address syntax

Использование IP-адресов допустимо:

allen@[127.0.0.1]
allen@[IPv6:0:0:1]

Однако такие адреса выглядят подозрительно, и вряд ли им стоит доверять.

Временные почтовые адреса

Существует множество сервисов, которые предоставляют пользователям временные почтовые адреса. Обычно это используется для анонимности или для того чтобы регистрироваться на недоверенных сайтах.
Даже такие сервисы как Hotmail и Yahoo предоставляют алиасы, которые могут быть использованы примерно тем же способом, то есть уничтожены через некоторое время. Не существует единой техники выявления таких адресов — в конце концов именно для этого они и предназначены. Они используют большущий набор доменных имен с постоянной ротацией для того чтобы быть на шаг впереди тех, кто пытается пресечь их деятельность.

Белый список используемых возможностей

Адреса электронной почты могут быть чудовищно сложными, но, навскидку, 99,99% (а может, и больше) придерживаются простых принципов, а остальные слишком утомительно поддерживать.
Итак, вам вероятно следует воздержаться от поддержки адреса, если он содержит:

• Зависимость от регистра
• Пробелы
• Кавычки или Эскейп-символы
• Специальные символы кроме '._+-
• Айпишники в поле домена
• IDN

Конечно, это может создать проблемы некоторым пользователям, но и в этом случае они скорее всего попытаются использовать какой-нибудь другой адрес, который подойдет. Кроме того, это позволит вашему саппорту более качественно оказывать поддержку вне зависимости от пользовательской локали.
Еще я считаю, что вы должны поддерживать теги.
Если это необходимо, вы можете создать еще одно поле в базе с каноническим адресом, даже если считаете, что всю эту RFC-шную совместимость стоит поддерживать. Адрес в таком поле может быть:

• Приведен в нижний регистр
• Быть без тегов
• Транскодирован из Юникода в ASCII
• Без дублирующихся поддоменов

Несмотря на то, что этот совет может показаться слишком радикальным, это все равно лучше, чем слепо подчиняться стандартам. Как знать, может когда-нибудь такая упрощенная нотация станет новым стандартом?

Электронная почта — урок. Информатика, 9 класс.

Появление электронной почты можно отнести к \(1965\) году, когда сотрудники Массачусетского технологического института (MIT) Ноэль Моррис и Том Ван Влек написали программу MAIL для операционной системы CTSS (Compatible Time-Sharing System), установленную на компьютере IBM 7090/7094.

 

Электронная почта является самой доступной и распространённой сетевой услугой. Принцип действия электронной почты интуитивно понятен любому, кто хотя бы раз пользовался услугами обычной почты. Хост-компьютер сети можно сравнить с главпочтамтом, где письма сортируются и рассылаются по почтовым отделениям. У абонента в почтовых отделениях есть личный почтовый ящик, куда поступают все адресованные ему отправления. Сетевой пароль можно сравнить с ключом к индивидуальному почтовому ящику.

Электронная почта (e-mail) — это система пересылки электронной корреспонденции между пользователями телекоммуникационной сети.

 

Достоинством электронной почты является её оперативность и высокое качество связи. От обычной почты её отличает скорость доставки, круглосуточный режим работы, возможность масcовой рассылки корреспонденции, сохранение полученной почты на хост-компьютере до востребования пользователем и многое другое. 

Адрес электронной почты

1. Состоит из двух частей, разделенных знаком @ — читается «эт».

2. Первая часть адреса — имя пользователя, вторая часть — имя компьютера, на котором находится почтовый ящик. Домен-окончание указывает на географическое расположение компьютера.

 

3. Электронный адрес может содержать в себе дефисы, подчеркивания и точки, цифры и английские буквы, но не может содержать никаких других символов, в том числе русских букв и пробелов.

 

Например, [email protected]

  

Бесплатный электронный ящик:

  

1. Выходим в Сеть
2. Запускаем браузер (например, Internet Explorer, Opera, Mozilla Firefox)
3. Печатаем в адресной строке URL одного из серверов бесплатной почты:

  

www.yandex.ru

 

www.rambler.ru

 

www.hotbox.ru
www.mail.ru

 

www. inbox.ru

 www.gmail.com

  
4. Находим ссылку «Регистрация» или «Новый адрес» и заполняем нужные поля:
«login» или «username» — имя пользователя (то, что перед @),
пароль («password») — уникальная комбинация букв и/или цифр, известная только тебе — ключ для доступа к твоему ящику (клавиатура должна находиться в английской раскладке, а клавиша CapsLock — выключенной).

  

 

Источники:

 Н. В. Макарова Информатика и ИКТ. 10 класс. Питер: 2009, 127 c.

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These emails can also be used to suggest appropriate products to existing and prospective customers.90013 90012 90023 Acquisition emails. 90024 These are messages sent to acquire new customers, directed at prospects on a list who have yet to convert. They may be used to share special offers to convince potential customers to make a purchase. 90013 90012 90023 Retention emails. 90024 These mass emails are generally sent to existing clients to encourage them to keep purchasing from your company. They aim to boost a brand’s customer loyalty. 90013 90020 90009 What is a bulk email service? 90010 90002 Sending thousands or tens of thousands of messages to even just a couple of email addresses would be draining due to the amount of time and effort required.Moreover, the cost of running such a campaign would not be sustainable for any business. Using a bulk email service is cheaper, faster, and much more convenient. 90003 90043 90002 Blow up sales! 90003 90002 Send personalized and segmented emails to promote goods and maintain relationships with your customers. We offer 15,000 emails to 500 subscribers each month totally for free. 90003 90002 Register and send a bulk email! 90003 90002 A bulk email service is a company that allows its customers to send mass email messages to multiple lists of recipients at a specified time.With this service, you can send a single message to thousands of people on a mailing list or a personalized email to each address on a list. A bulk email service can send emails to a list of any size. Most of these providers price their offerings based on the number and frequency of the emails one wants to send. With SendPulse, users can send as many emails as they want to thousands of subscribers with different pricing plans. Sign up and get started right away. 90003 90052 Why do you need a bulk email service? 90053 90002 A bulk email service helps marketers and online entrepreneurs avoid: 90003 90011 90012 Getting labeled as spam or junk by the subscriber’s email client (for example, Gmail).90013 90012 Refusal of service by an Internet Service Provider or hosting company. 90013 90012 Getting flagged by the Federal Trade Commission for breaking the CAN-SPAM Act and possibly paying a fine of a whopping $ 16,000 for every illegal email. 90013 90020 90052 Benefits of a Bulk Email Service 90053 90002 A bulk email service: 90003 90011 90012 Makes sure that your mass email campaign abides by the CAN-SPAM Act. 90013 90012 Enables you to create subscription forms to gather new subscribers.90013 90012 Lets users manage subscriptions and opt-out processes (adding and removing from mailing lists). 90013 90012 Provides email templates that are mobile-friendly and editable. 90013 90012 Handles bulk email delivery. 90013 90012 Prepares reports on marketing campaign performance. 90013 90020 90052 What should you look for when selecting a bulk email service? 90053 90009 How to Send Bulk Emails for Free 90010 90086 90012 Register with SendPulse 90013 90012 Create a campaign 90013 90012 Choose an email template 90013 90012 Check and send the bulk email campaign 90013 90012 Monitor statistics 90013 90097 90002 A brand, business, or website that has 500 subscribers or fewer can send bulk email using SendPulse for free.These marketing emails can amount to a maximum of 15,000 monthly. Take advantage of this offer by signing up! Follow these steps to send bulk emails at no charge with SendPulse: 90003 90086 90012 90023 Register with SendPulse. 90024 To register, fill out the personal details requested on the registration form and submit by clicking on «Sign Up.» An account is automatically created, and the user can create a marketing email campaign. 90013 90012 90023 Create a campaign. 90024 Select «Create a campaign» in your account and choose the necessary mailing lists for the campaign.Choose «Use segmentation» if grouping the addresses on the list is needed. Input a «Sender’s name» and «From» address (avoid using addresses from free email providers such as Gmail or Yahoo). Do not forget to create an appealing subject line. 90013 90012 90023 Choose an email template. 90024 Select a suitable template for the campaign and personalize it. SendPulse offers 130+ adaptive email templates to choose from at no cost. After picking an email design, start the editing stage using our drag and drop editor.Users have the freedom to set parameters like color, font size, text style, and content for the email. Apart from that, users can add images, videos, and buttons where necessary. 90013 90012 90023 Check and send the bulk email campaign. 90024 Go through all the details given to confirm that everything is as it should be, then preview the email to see how the recipient will view it. Lastly, send the bulk email or schedule the date and time to send it. 90013 90012 90023 Monitor statistics.90024 Do not forget to monitor how subscribers respond to the email campaign. These statistics are handy for improving the campaign. Check reports to get data on opened and unopened emails, delivery errors, the number of recipients who unsubscribed, clicked the links, and so on. 90013 90097 90009 How to Send Bulk Emails Without Spamming and Getting Blacklisted 90010 90086 90012 Avoid adding suspicious links or attachments 90013 90012 Always have a plain-text email version 90013 90012 Include a visible unsubscribe link 90013 90012 Use a recognizable sender name and address 90013 90012 Mind the email design 90013 90012 Check your blacklist status and reputation regularly 90013 90012 Use double opt-in 90013 90012 Clean your mailing list regularly 90013 90012 Use SPF and DKIM signatures 90013 90097 90002 The most straightforward and convenient solution to avoiding ending up in the spam folder is to use a professional email service.An email service provider takes care of all technical issues while the user concentrates on promotion and increasing brand awareness. However, for those who are handling their email marketing themselves, here are some tips to avoid ending up as spam and getting blacklisted. 90003 90011 90012 90023 Avoid adding suspicious links or attachments. 90024 Links play a crucial role in determining the sender’s reputation. So, if a link leads to a questionable site, it will most likely be blocked.The same case applies to documents and other attachments. If an email attachment has a shady title, download links to free hosting service or password-protected archives, etc., the email will be marked as spam. To avoid these issues, do not place any links in the subject line, do not include shortened links, and only use a reputable file hosting service. 90013 90012 90023 Always have a plain-text email version. 90024 Though plain text email may be useful to only a small fraction of recipients, have it in the email to avoid being flagged by spam filters.90013 90012 90023 Include a visible unsubscribe link. 90024 Not only is it a requirement under the CAN-SPAM Act, but it also allows recipients to unsubscribe from a brand’s emails instead of marking them as spam. 90013 90012 90023 Use a recognizable sender name and address 90024. A familiar name and email address tell the recipient that you have interacted before, and there is no need to get suspicious. Do not overdo it with email frequency. Regardless of whether they are exciting or not, sending promotional or marketing emails every day can be irritating for the subscriber receiving them.Stick to once a week or at least once a month. 90013 90012 90023 Mind the email design. 90024 Fonts, text style, colors, and images can tell a lot about someone. When creating a bulk email, be careful not to get these aspects wrong. Avoid things like uppercase writing, exclamation marks, too much media (images or videos), spelling mistakes, little text, or wince-worthy language. 90013 90012 90023 Check your blacklist status and reputation regularly. 90024 The MXToolbox is very useful for checking whether an IP or domain is blacklisted.Just enter the domain or IP address that needs to be tested and click on «Blacklist Check.» If there is a green checkmark beside the list checked against, it means the server or IP has not been found on the list. 90013 90012 90023 Use double opt-in. 90024 Send subscription confirmation emails to new subscribers to verify that they have signed up for the brand’s emails. This process lowers unsubscribes, ensures that the addresses on the mailing list are correct, and eliminates spam complaints.90013 90012 90023 Clean your mailing list regularly. 90024 If some subscribers no longer open or click or open emails sent to them and your reactivation campaign has failed to work, it is time to remove them from the mailing list. For this reason, a regular mailing list clean-up is necessary. Delete these addresses to protect brand and server reputation. 90013 90012 90023 Use SPF and DKIM signatures. 90024 SPF, an email validation system, allows users to dictate which devices are permitted to send emails with the domain name as registered in DNS.The receiver can verify this information to ascertain the authenticity of an email. Having a DKIM signature is also helpful as it proves that a particular email was sent from an address of a specific domain. With this signature, a brand’s emails are more likely to end up in the recipient’s inbox. 90013 90020 90009 Bulk Email Examples 90010 90002 Here are three excellent examples of bulk email in use. 90003 90002 Here is a BuzzFeed food newsletter with visually-appealing headlines.90003 90002 90191 90003 90002 This is an UncommonGoods bulk email newsletter showing how to sell a «sense of urgency.» 90003 90002 90196 90003 90002 Canva uses a simple but clear bulk email informing customers about a new addition to their offering. 90003 90002 90201 90003 90009 Bulk Email Best Practices 90010 90002 To get the most out of bulk email marketing or advertising: 90003 90011 90012 Keep the mailing list engaged 90013 90012 Implement confirmed opt-in for all addresses 90013 90012 Provide easy access to the business contact information 90013 90012 Only allow reputed companies to use your business 90013 90012 Personalize the email content to the recipient’s interests and preferences 90013 90012 Monitor unopened emails 90013 90012 Create, send, or automate bulk email campaigns quickly and conveniently with SendPulse! 90013 90020 90009 References 90010 90086 90012 The article «5 tips for sending an email blast without getting blacklisted» on Marketing Land explains how to send bulk emails without getting blacklisted.90013 90012 The article «How to send bulk emails free?» on SendPulse knowledge base offers a 6-step guide to send bulk emails free. 90013 90012 The article «How to send bulk email without getting blacklisted» on SendPulse knowledge base offers practical tips on how to avoid blacklisting while sending bulk emails. 90013 90012 The article «How to send bulk emails without spamming?» on SendPulse knowledge base highlights two issues that influence email reputation and provides tips to send bulk emails without spamming.90013 90097 90002 Send bulk emails for free. 90003 90009 FAQ 90010 90239 ✅ How should I build my mailing list? 90053 90002 Remember that buying a list of email addresses is illegal, and will lead to severe penalties and damage your reputation.Place a subscription form on your website, so people can willingly share their email addresses with you in exchange for something valuable from your brand. SendPulse provides a free subscription form builder and all the necessary tools for managing your email lists. 90003 90239 ❔ How to send bulk emails from Gmail, Outlook, or Yahoo Mail? 90053 90002 Email providers are not designed to send mass emails because they limit you to 500 recipients a day.Consider choosing an alternative option if you work with an audience larger than 500 subscribers. Bulk email services, like SendPulse, are created for sending emails to large lists using free email templates, mailing list management tools, automation, and more. 90003 90002 Last Updated: 2020-06-23 90003 90002 User Rating: 90023 5 90024/90023 5 90024 (7) 90003.90000 17 Easy Ways to Collect Email Addresses [Expert Tips] 90001 90002 If you’re looking for tips about how to grow an email list, you’ve come to the right place. We asked a handful of business owners and marketing experts for their go-to tips and tools for collecting email addresses they can then use to generate new leads, and stay in touch with existing customers. 90003 90002 Here are 17 easy ways to collect email addresses so you can build a valuable list. 90003 90006 1.Make sure there’s something in it for them (and never, 90007 ever, 90008 spam) 90009 90002 Think about the emails you open and those you delete immediately. I’m guessing you do not open any email that you do not believe will benefit you or your business in some way. So when you ask for a customer’s email, make sure you are offering them something valuable in exchange. Whether it’s a coupon or early access to a new product or sale, an ebook or other piece of thoughtful content, or the chance to win a prize, when you ask for someone’s email, make sure there’s something valuable in it 90007 for them 90008.90013 ~ Jim Belosic, CEO, ShortStack. 90014 90003 90006 2. Offer useful resources 90009 90002 «Offer» knowledge products ‘as a way to gather email addresses, including interviews with industry leaders, tips, presentations. The resources also give me information to offer in slide presentations at my speaking engagements. 90013 I also include the verbiage, ‘If you found this email useful, please forward it on to a friend,’ to every email, which has grown my list by 50 percent. » ~ John Paul Engel, Knowledge Capital Consulting and 90007 Project Be The Change.90008 90014 90023 90013 90007 90008 90014 90003 90006 3. Use Facebook ads 90009 90002 «Without question, the most affordable and cost-effective way to grow a list of leads for email marketing is through Facebook ads. We’ve easily made 7 figures in sales in the past 12 months by using direct targeted Facebook ads to capture leads (name and email). The user base for Facebook is at an all-time high, and the age range of its users is ideal for most businesses these days. The user base ages 30-55 + has seen massive growth while the age group 13-25 has dropped off significantly.90003 90002 Whether you are a solopreneur, a medium-sized business, or a large corporation, Facebook is an amazingly powerful way to capture new leads. With even a modest budget you capture dozens of new leads every day. 90013 And the best part is that these are leads that are pre-disposed to buy what you sell. You can target them very specifically based on their age, geographic location, behaviors, and even their online purchase history. 90014 90003 90002 Our company grossed well into 7 figures in sales, just from Facebook leads alone.On average, we capture anywhere from 50-150 leads per day using targeted Facebook ads. The good times will only last for so long before the user base moves on to something new. Now is the time to dive in full force and strike while the iron is hot. » 90013 ~ 90014 90040 Corey Robert, M 90041 90040 arketing Director of Black Card Books Publishing. 90041 90003 90006 4. Offer free tutorial videos 90009 90002 «At Deskbright, we collect e-mail addresses to use for marketing purposes by offering free Excel tutorials and lessons via e-mail for our users.We’ve developed a huge corpus of free content online, which draws users through referrals from other websites and a solid organic search presence. 90013 Visitors who find our free articles helpful can sign up to receive more information and classes via e-mail as we update our site and add content. 90014 Our users get to keep up-to-date on the latest free content available on our site, and we get to collect valuable e-mail addresses to market our paid products. » 90013 ~ Sam McIntire, founder of Deskbright.90014 90003 90006 5. Promote your newsletter signup throughout your website 90009 90002 «I collect email addresses through newsletter signup which I include throughout my website. The location I get the most sign ups are from a popup on my blog but visitors can also sign up if they select a box on any form. Putting it in front of visitors is the best way you can do it, so any opportunity you have, put an option to sign up in front of visitors. 90013 My favorite tool is Mailchimp because it ties in well with WordPress websites and the management of subscribers and campaigns is extremely easy.90014 It makes it easy to create beautiful newsletters and send out my newest blog posts automatically. I have used contests in the past to gather subscribers but if this method is used, make sure entrants are able to opt in / out of your newsletter or else you will get many unqualified subscribers who are not really interested in what you have to say . » 90013 ~ Nick Leffler, personal branding expert. 90014 90003 90006 6. Get personal 90009 90002 «Rather than sending out mass mailings to your whole database, segment your lists based on the recipients ‘interests.For example, if you are a pet food wholesaler and you have a database for cat owners, 90013 you can send a mailer to that database with details of a special cat offer on your website. 90014 It’s always useful to build the demographics of your database so you can do more effective marketing through segmentation. 90003 90002 Think of this as a «boutique» mailing. Handpick a small list of people with whom you want to develop a relationship. For example, people who fit the profile and persona of your perfect client.You’re not shot-gunning a message to thousands of strangers here, you’re picking out just the right ones, because you know they will love doing business with you, and they are right in your wheelhouse. Make sure the piece you send them is highly personalized, so they’ll never forget it. With today’s variable data digital printers, how much you can personalize a mailer is limited only by how much you know about the recipient. Do not settle for just personalizing their name in the salutation; include their company name and what type of business they are right in your message.»90013 ~ Victor Clarke, Be Better Do More. 90014 90003 90006 7. Use popups to promote special offers 90009 90002 «The strongest email collection method we’ve experimented with is utilizing lightbox popups. Since email opt-in forms are usually nested in a site’s footer or sidebar 90013, lightbox popups make it very easy for users to subscribe to your emails if they choose. 90014 We’ve seen success with including strong offers, such as exclusive discounts, in our lightbox popups. We’ve also learned a lot through channel segmentation and experimenting with different lightbox popups depending on how the user got to our site.»90013 ~ Randy Stocklin is the Co-Founder and CEO of One Click and its three global eyewear brands: Readers.com, Sunglass Warehouse, and felix + iris. 90014 90003 90006 8. Host contests! 90009 90002 «We have had amazing success lately with running giveaway contests. Every month we give away a cash prize of 250-500 dollars as well as 5-10 items from our store. We do a ton of promotion on social media and have been averaging over 100 new sign ups a day. The fantastic part about this is we 90013 use a platform so when the customer enters they get extra points for social sharing it across their network.90014 The results have been off the charts! » 90013 ~ Candice Galek, CEO and Founder, BikiniLuxe. 90014 90003 90006 9. Make it 90007 really 90008 easy 90009 90002 «In addition to collecting address at all points of contact, put out signs announcing your ‘text to join’ info, add sign up boxes to your website and all social profiles and be sure to be vigilant about collecting cards when out networking. When you receive a card, be sure to ask the person if they want to be added to your email list — do not add any cards you receive, without asking.90013 It all comes down to remembering that these are PEOPLE, not just email addresses, and treating them respectfully — as you would any customer, in real life! » 90014 90013 ~ LisaMarie Dias of LisaMarie Dias Designs works with business owners to leverage social media for profitable growth. 90014 90003 90097 10. Offer free resources that are relevant to your target customer 90009 90002 «Provide something of value to your target customer, for free, and in an immediately consumable format — such as a downloadable report or e-book.90013 It is important that the product you provide in exchange for the person’s e-mail address be relevant to your target customer, otherwise you may be collecting e-mail addresses from people who will likely never become a customer of yours. 90014 The product itself must be relatively short, and relieve a person’s immediate pain point. Some examples — • Do you operate an indoor playground in Tacoma, WA? Offer a «5 things to do with your kids on a rainy day in Tacoma, WA» guide (and include your business as one of the places to visit).• Are you a real estate professional in Phoenix, AZ? Offer a «10 housing trends in Phoenix, AZ that every homebuyer needs to know» report.Reports like this are great, as they not only provide immediate value to your potential customer, but the content of the guides can easily be shared across all of your web presence and social media platforms, allowing you to get more bang for your buck! » ~ 90013 Tim Maciejewski, a digital media and marketing expert who helps Real Estate Professionals to build their businesses.90014 90003 90097 11. When all else fails, be proactive and track it down 90009 90002 «Let them give it to you! Traditionally speaking, an individual who ends up on our site is there for a specific reason. They are interested in our products or our content. 90013 If your products and content are good enough, you can charge a toll. 90014 The toll, in this case, is their email address! Whether it be by requiring an email when making a purchase, or providing an email to continue reading an informative article, this is one of the best ways to naturally get a list of email addresses correlated to your clients.You can also seek them out on social media or on their personal website. You would be surprised to see how many people include their emails on their LinkedIn, their Twitter, and their personal websites. » ~ 90013 Matthew Mercuri, digital marketing manager at Dupray, Inc. a manufacturer of steam-cleaning appliances. 90014 90003 90006 12. Gate your content 90009 90002 «As a B2B company, we always need to find different ways to obtain leads. Doing more than just cold calling, sourcing lists and attending events, we have content as the backbone to our entire marketing strategy.Two surefire ways that we have found to collect existing customer information and new leads, is through our gated content and surveys. Our gated content includes webinars, ebooks, whitepapers, and guides. 90003 90002 We host 4 webinars every month, all of which are gated. meaning people need to input their email contact information to register. We use On24 for these purposes and then input them into our Salesforce account. 90003 90002 For our ebooks, white papers, and guides, we have about one «large» piece like this every 2/3 months.We set up both a gated and non-gated landing page: gated for our non-existing clients to input their information and ungated for existing clients who we already have their info. We create the forms for these landing pages so a customer profile is automatically created for each lead so that we can track what they click on and download. 90003 90002 We also have found surveys to be a very effective way to obtain email addresses. We do surveys to help us create future content pieces down the road (infographics, guides, blogs, etc.), And as an incentive offer the people the chance to win a gift card if they input their information. We have found this to be very successful in allowing us to obtain new emails. They key is to distribute in more than just your database. We use onsite events, social media, and our partner network to distribute the survey so that we are getting new participants to add to our database! » ~ 90013 Kristen Carvalho, Sr. Content & Social Media Manager, etouches. 90014 90003 90006 13. Ask for it! 90009 90002 «We run a high-tech company but our approach to collecting email addresses from our customers is distinctly low-tech, we ask them for it when they purchase a product or service.We’ve converted to a fully paperless customer experience so project estimates, progress updates, invoices, and receipts are all done through email. The very next question for a new customer after, «What’s your Name?» is, «What email address would you like us to use?» 90013 I think this emphasizes with the customer how important their email is to us and sometimes we follow-up by explaining it’s how we handle all of our communications and documentation. 90014 This explanation sometimes leads customers to switch from giving us their «throwaway» email to giving us their primary.For returning customers, we always verify that we have their current email address.The customer’s email address is associated with the customer in our billing system which is Zoho Invoice. About 3-4 times a year, we send emails out to all of our customers. For this, we extract the emails from Zoho Invoice to a spreadsheet, do a little clean-up and then upload them to our mass email provider. Customers are of course able to opt-out of those mailings in which case they only receive emails resulting from billing events.»90013 ~ Steve Hamrin, owner of Hartland Computer Repair and Campus Computer Repair. 90014 90003 90006 14. Employ social «chat» platforms to instill a sense of urgency 90009 90002 90013 «Try ‘Snapchat’ and other temporary platforms, 90014 because by making sure the language of your ‘pitch’ is selective, you will see a rise in the number of responses as it cultivates a special community of users. From a psychological standpoint, if the offer is time sensitive, users are more likely to enter.Especially in the age of Snapchat, if you give your customers, and potential customers, a chance to follow you for a limited time on Snapchat (or a chance to take hold of the account for a day), you will also see a rise in the interest of your campaign. Finally, companies can go a step further and keep the prize or giveaway items secret. This will stir up speculations on social media and will cause more users to share your campaign. Just make sure not to disappoint with the prize or you might see some backlash.»90013 ~ Sam Wheeler of Inseev Interactive. 90014 90003 90006 15. Use motion to catch website visitors ‘attention 90009 90002 «I’ve tried popups, but my current favorite is a scrolling box that creeps up when a user scrolls down the page, about a third of the way. I’ve used this Dreamgrow Scroll Triggered Box plugin and Sumome’s Scroll Box. Your copy should have a unique proposition to decrease users from bouncing instantly. 90013 Adding scarcity is also useful for increasing leads. 90014 Limited spots available, or a countdown to the end of the deal for signing up will help with impulsive email submits.Once you are getting some emails in your new form, split test everything you can. Colors, headlines, the submit button itself should be getting A / B tested. Optimizely is a great tool for getting started with this. » 90013 ~ Mike Terry, digital marketing manager at 80 Proof Digital. 90014 90003 90006 16. Offer a content upgrade 90009 90002 «Craft a very actionable blog post that’s specific to your audience and worth sharing. A list of tips is always appealing. Then place a line of copy at the beginning and end of the post that offers to send them the list of tips in printable, pdf form if they enter an email address.It’s great because it allows them to take action on the information more easily. To make the signup very simple and tempting for the visitor, we include a link in the copy and have a popup with the email signup appear when they click. There are a bunch of options to achieve the «click to popup» but we’re currently using the PopupAlly Pro WordPress plugin. » 90013 ~ Nicole Heymer, owner of Curio Electro, an online marketing firm that works with design firms and other visual brands. 90014 90003 90006 17.Make your users smarter 90009 90002 «We use education as a carrot to attract new subscribers to our e-newsletter. We do speaking engagements in the community and via webinars and inevitably audience members ask about the costs of our services. I like to use that opportunity as a reminder that we issue a branded e-newsletter called iMpact and that it is a great resource for free tips on how to do marketing. In addition, 90013 when visitors land on our website, we have a layover [popup] feature that encourages them to subscribe to iMpact 90014.We learned after about a year of publishing iMpact that our audience clicks the most on the links for our articles (typically «how-to» and «tip» style posts). As a result, we have increased the number of articles we feature in iMpact to give our audience what they engage with most. In the 12 months since we began iMpact, our email list has grown to almost 2,000. » 90013 ~ Randy Mitchelson, VP of sales and marketing at iPartnerMedia. 90014 90003 90002 Is there an email collection tip or tool you’d like to share? Tweet us! 90003 .90000 What is E-mail? 90001 90002 Updated: 03/06/2020 by Computer Hope 90003 90002 Short for 90005 electronic mail 90006, 90005 email 90006 or 90005 email 90006 is information stored on a computer that is exchanged between two users over telecommunications. More plainly, e-mail is a message that may contain text, files, images, or other attachments sent through a network to a specified individual or group of individuals. 90003 90002 The first e-mail was sent by Ray Tomlinson in 1971.Tomlinson sent the e-mail to himself as a test e-mail message, containing the text «something like QWERTYUIOP.» However, despite sending the e-mail to himself, the e-mail message was still transmitted through ARPANET. 90003 90002 By 1996 року, more electronic mail was being sent than postal mail. 90003 90016 E-mail address breakdown 90017 90018 90019 The first portion of all e-mail addresses, the part before the 90005 @ 90006 symbol, contains the alias, user, group, or department of a company.In our above example, 90005 support 90006 is the Technical Support department at Computer Hope. 90024 90019 Next, the 90005 @ 90006 (at sign) is a divider in the e-mail address; it’s required for all SMTP e-mail addresses since the first message was sent by Ray Tomlinson. 90024 90019 Finally, 90005 computerhope.com 90006 is the domain name to which the user belongs. The .com is the TLD (top-level domain) for our domain. 90024 90033 90016 How to send and receive e-mail 90017 90036 E-mail program 90037 90002 To send and receive e-mail messages, you can use an 90005 e-mail program 90006, also known as an 90005 e-mail client 90006, such as Microsoft Outlook or Mozilla Thunderbird.When using an e-mail client, a server that stores and delivers your messages is used. This server is often hosted by your ISP, but can be another Internet company. An e-mail client needs to connect to a server to download new e-mail, whereas e-mail stored online is always available to any Internet-connected device. For more information about cloud e-mail service, see the difference between webmail and an e-mail client, below. 90003 90036 Online e-mail 90037 90002 An alternative way of sending and receiving e-mail (and the more popular solution for most people) is an online 90005 e-mail service 90006 or webmail.Examples include Hotmail (now Outlook.com), Gmail, and Yahoo Mail. Many of the online e-mail services, including the ones we mentioned, are free or have a free account option. 90003 Note 90002 An e-mail service will not provide you with an Internet connection. You’ll still need to use an ISP to connect to the Internet to use the e-mail service. 90003 90016 Writing an e-mail 90017 90002 When writing an e-mail message, it should look something like the example window below. As you can see, several fields are required when sending an e-mail: 90003 90018 90019 The 90005 To 90006 field is where the e-mail address of the person receiving the e-mail is placed.90024 90019 The 90005 From 90006 field should contain your e-mail address. 90024 90019 If you are replying to a message, the 90005 To: 90006 and 90005 From: 90006 fields are automatically filled out. If it’s a new message, you’ll need to specify the recipients in the 90005 To: 90006 field, either by selecting them from your contact list, or manually typing the full email addresses. If you enter more than one recipient (e.g., group e-mail), the addresses should be separated by a comma and a space, or by pressing the Tab key.90024 90019 The 90005 Subject 90006 should consist of a few words describing the e-mail’s contents. The subject lets the recipient see what the e-mail is about, without opening and reading the full e-mail. This field is optional. 90024 90019 The CC ( «Carbon Copy») field allows you to specify recipients who are not direct addressees (listed in the «To» field). For instance, you can address an e-mail to Jeff and CC Linda and Steven. Although the e-mail is addressed to Jeff, Linda and Steven also receive a copy and everyone can see who received the e-mail.This field is optional. 90024 90019 The BCC ( «blind carbon copy») field is similar to CC, except the recipients are secret. Each BCC recipient will receive the e-mail, but will not see who else received a copy. The addressees (anyone listed in the «To» field) remain visible to all recipients. This field is optional. 90024 90019 Finally, the 90005 Message Body 90006 is the location you type your main message. It often contains your signature at the bottom; similar to a handwritten letter. 90024 90033 90002 90003 90016 What makes a valid e-mail address? 90017 90002 The following rules make an e-mail address valid: 90003 90018 90019 As mentioned earlier, an e-mail must have a username followed by 90005 @ 90006 (the at sign) which is followed by the domain name with a domain suffix.90024 90019 The username can not be longer than 64 characters long, and the domain name can not be longer than 254 characters. 90024 90019 There should be only one 90005 @ 90006 sign in an e-mail address. 90024 90019 The space and special characters: (),:; <> \ [] Are allowed. Occasionally, a space, backslash, and quotation mark work but must be preceded with a forward slash. Although valid, some e-mail providers do not allow these characters. 90024 90019 The username and e-mail addresses as a whole can not begin or end with a period.90024 90019 The e-mail must not have two or more consecutive periods. 90024 90033 90016 Advantages of e-mail 90017 90002 There are many advantages of e-mail and the usage of e-mail versus postal mail. Some of the main advantages are listed below. 90003 90018 90019 90005 Free delivery 90006 — Sending an e-mail is virtually free, outside the cost of Internet service. There is no need to buy a postage stamp to send a letter. 90024 90019 90005 Global delivery 90006 — E-mail can be sent to nearly anywhere around the world, to any country.90024 90019 90005 Instant delivery 90006 — An e-mail can be instantly sent and received by the recipient over the Internet. 90024 90019 90005 File attachment 90006 — An e-mail can include one or more file attachments, allowing a person to send documents, pictures, or other files with an e-mail. 90024 90019 90005 Long-term storage 90006 — E-mails are stored electronically, which allows for storage and archival over long periods of time. 90024 90019 90005 Environmentally friendly 90006 — Sending an e-mail does not require paper (paperless), cardboard, or packing tape, conserving paper resources.90024 90033 90016 What’s the difference between webmail and an e-mail client? 90017 90002 Both webmail and an e-mail client perform the same function: they allow the user to send and receive e-mail. However, an e-mail client requires the user to install software directly onto their computer; if the software is not installed, e-mail may not be accessed. Also, many e-mail clients cost money, but are generally more secure. Webmail, on the other hand, is a free service, hosted in the cloud. The cloud service automatically synchronizes your e-mail to all your devices, including your desktop computer, tablet, or smartphone.90003 90016 What are some of the popular e-mail clients? 90017 90002 There are many e-mail clients (those that are software-based, not online) available for users today. The following list contains some of the most popular clients, and some of these are free to use. 90003 90016 What can be sent in an e-mail? 90017 90002 In addition to text messages being sent over e-mail, it is also possible to attach a file or other data in an e-mail. For example, an attachment could be a picture, PDF, word processor document, movie, program, or any file stored on your computer.However, because of some security issues, it may not be possible to send certain types of files without additional steps. For example, many companies block .exe files from being sent over e-mail and would require you to compress the file into a .zip file. Also, most e-mail providers have file size restrictions that would prevent any large files or programs from being sent over e-mail. 90003 90016 Should I use «email» or «email» in my writing? 90017 90002 Both «email» and «email» are valid words and what you decide to use should be determined by the style guide you’re following.Computer Hope chooses to use a hyphen in «e-mail» because it is a compound noun that is made of the words «electronic» and «mail.» 90003 90002 Attachment, Business terms, Computer abbreviations, E-mail terms, Internet terms, Network terms, Signature, SMTP, Snail mail, Spam 90003 .90000 How to Start an Email: 6 Never-Fail Introductions and 6 to Avoid 90001 We’ve talked about the best ways to end an email; now let’s talk about beginnings. 90002 You might wonder whether it’s really necessary to put much thought into how you begin your emails and other correspondence. If you’ve ever ignored a letter because it began with «To Whom It May Concern,» groaned because your name was misspelled, or wondered if the sender was human or canine because their greeting was so overly enthusiastic, then you know that getting your email salutation right is a big deal.In job search emails, for example, using the wrong greeting could make you seem less competent and even cost you an interview. 90003 90002 Here are the six best ways to begin an email, followed by six you should avoid at all costs. 90003 90006 The Six Best Ways to Start an Email 90007 90008 1 Hi [Name], 90009 90002 In all but the most formal settings, this email greeting is the clear winner. It’s simple, friendly, and direct. If you want a slightly more formal tone, consider replacing 90011 hi 90012 with 90011 hello 90012.90003 90002 90017 Here’s a tip: 90018 Should you put a comma after «Hi»? Well, technically, yes. . . but nobody does. When a salutation starts with a direct address like «Hi» or «Hello,» some sticklers say you should follow it with a comma, and also put a comma after the name of the person you’re addressing. But, since leaving the comma out has become standard practice, it’s okay to let it go. 90003 90008 2 Dear [Name], 90009 90002 Although 90011 dear 90012 can come across as stuffy, it’s appropriate for formal emails.Use it when you’re addressing a person in a position of respect (e.g., Dear Lieutenant Smith) and in formal business missives such as a résumé cover letter. 90003 90008 3 Greetings, 90009 90002 There are a couple of useful alternatives when you do not know your recipient’s name or you’re writing to a general email inbox, such as feedback @ [company] .com. 90011 Greetings 90012 is one of them. But we also like. . . 90003 90008 4 Hi there, 90009 90002 The advantage of 90011 Hi there 90012 is that it works well if you’re sending a mass email or using a mail merge feature with customized name fields.You can set up your fields like this: 90003 90002 Hi [Name], 90003 90002 That way, when you use «there» in the [Name] field, your recipient will see a non-specific greeting: «Hi there.» 90003 90002 90017 Here’s a tip: 90018 Be careful with mail merges and mass emails. Using first names only is usually your best bet. People are likely to identify emails with greetings like «Hi Alexa J. Roth» as spam. 90003 90008 5 Hello, or Hello [Name], 90009 90002 This one bridges the gap between the breezy 90011 hi 90012 and the more formal 90011 dear 90012.It’s used less often, though, so be aware that it might stand out, and do not use it if you want your greeting to be unobtrusive. 90003 90008 6 Hi everyone, 90009 90002 If you’re addressing a group of people, this is the way to go. We prefer it to more abrupt greetings like «All,» or the too gender-specific «Gentlemen» or «Ladies.» 90003 90002 90003 90006 The Six Worst Ways to Start an Email 90007 90008 1 [Misspelled Name], 90009 90002 Do not misspell your recipient’s name. Ever. 90003 90002 Double-check the spelling of the person’s name and either get it right or omit it and use a generic greeting like 90011 Hi there.90012 Although a nonspecific greeting may come off as impersonal, a misspelled name is a red flag that says you’re careless. 90003 90008 2 Dear Sir or Madam, 90009 90002 Have you ever read and responded to a letter that greeted you with 90011 Dear Sir or Madam 90012? We’re going to go ahead and guess you have not. Not only is this salutation stiff and formal, it shows that you could not be bothered to look up a contact name and address someone specific. 90003 90008 3 To Whom It May Concern, 90009 90002 The same sentiments that apply to 90011 Dear Sir or Madam 90012 apply here.If your letter opens with 90011 To Whom It May Concern, 90012 we’re probably going to assume it does not concern 90011 us 90012. 90003 90002 90017 Here’s a tip: 90018 Do not use this greeting with job application cover letters. Make a point to find the hiring manager’s name, even if that means calling the company and asking. If you can not find a name, «Dear Hiring Manager:» or «Dear [Company] Team:» will work. 90003 90008 4 Hey! or Hey, [Name]! 90009 90002 Reserve this one for your friends and close colleagues.Otherwise, 90011 hey 90012 is glaringly informal and can even come across as disrespectful. Have you ever felt warmly greeted by someone saying, «Hey, you!»? 90003 90008 5 Happy Friday !!! Or Welcome to Monday! 90009 90002 If you’re a golden retriever, you might be able to get away with a greeting this exuberant. Otherwise, you’ll come across as trying too hard. Forget the cutesy greetings, or at least save them for the most informal correspondence between you and your close friends. 90003 90008 6 Hi [Nickname], 90009 90002 If you’ve done your research and discovered that your recipient’s name is Michael McTavish, do not assume familiarity and shorten his name to Mike.However, if he signs his reply with Mike, it’s okay to address him that way in the future. In fact, he might find it a bit peculiar if you decide to stick with the more formal moniker. 90003 .