Ключевые слова для сайта это: что это такое, как подбирать ключи и анализировать конкурентов

Ключевые слова для сайта, где и как они прописываются?

Здравствуйте, уважаемые коллеги! Без правильной подготовки текста статей перед публикацией, веб-ресурс вряд ли вырвется в ТОП поисковой выдачи. А основой любой внутренней оптимизации является семантическое ядро, состоящее из тщательно подобранных ключевых слов.

Вопрос о том, куда и как правильно прописывать ключи в тексты сайта, имеет первостепенную важность. От результатов этой работы зависит эффективность и скорость продвижения проекта, объем поискового трафика, степень релевантности контента, позиция в выдаче и тому подобное.

Проблема лишь в том, что никто не владеет стопроцентно точной информацией. Никто не знает, как правильно использовать ключевые фразы. Никто не назовет секретной формулы успеха, приносящей гарантированный результат.

Кроме того, наличие ключей в тексте – это только один из факторов, способных оказывать влияние на естественное продвижение проекта. Существуют также и другие немаловажные показатели, учитывающиеся при ранжировании. Правильное размещение ключевых слов может повысить шансы сайта на успех, но обеспечить безоговорочный результат оно не в состоянии.

1. Как прописывать ключи в текстах (советы и рекомендации)

Поскольку однозначного ответа на вопрос не существует, приходится доверять советам специалистов и результатам частных экспериментов. Исходя из рекомендаций, которые можно отыскать в Интернете, выделим следующие условные правила:

1.1 Ключевой запрос должен входить в заголовок текста.

1.2 Желательно присутствие ключей где-нибудь в начале первого абзаца.

1.3 Ключевая фраза должна встречаться в тексте, но общая процентная плотность ключей не может превышать 3-4% (подробнее про этот показатель и как его вычислить в уже готовом тексте читайте в моей статье «Оптимизация текста сайта»).

1.4 Ключи не должны нарушать логичности и естественности текста, что особенно важно при использовании точных вхождений ключевых фраз.

1.5 Дополнить значимость ключей и повысить релевантность статьи можно сопутствующими фразами, морфологическими оборотами, словоформами, синонимами, тематическими вставками, цитатами, терминами и словосочетаниями, которые подчеркивают смысловое содержание текста.

1.6 Очень хорошо, когда ключевой запрос (или его вариации) присутствует в адресе URL страницы.

1.7 Если в тексте есть подзаголовки, полезно добавить и в них ключи, только без фанатизма.

1.8 Вставка ключевых слов не должна быть однообразной и однотипной. Ключевые запросы следует склонять по падежам, разделять знаками препинания и другими словами, максимально естественно использовать в тексте, не нарушая читабельность статьи.

1.9 Ключи следует использовать в описаниях к статьям (мета-тег description), откуда они попадут в сниппеты, где их заметит целевой посетитель и поисковый робот.

1.10 Основные поисковые запросы должны равномерно распределяться по всему тексту, а не скапливаться на отдельных коротких участках.

1.11 Ключевые словосочетания стоит добавить в альтернативные описания прикрепленных к тексту картинок.

1.12 Грамотно задействовать те словоформы и обороты, которые стабильно популярны среди целевой аудитории при поиске информации (высокочастотные, среднечастотные и низкочастотные запросы).

1.13 Если возникают сомнения, неопределенности и спорные ситуации, следует уменьшать количество ключей, а не увеличивать его. Для поисковых систем переоптимизация является очевидным показателем низкого качества контента и сигналом к применению соответствующих штрафных мер.

Как можно заметить, вышеизложенные советы не содержат особой конкретики, они состоят только из общих рекомендаций и подсказок. На практике крайне непросто предугадать, как именно будет воспринята отдельная статья читателями и поисковыми роботами.

2. Секрет оптимальной плотности ключевых слов

Поскольку в техниках и приемах оптимизации содержится много неясностей, в руках грамотного оптимизатора остается только один безошибочный и точный инструмент – это анализ конкуренции. Именно анализ страниц, занимающих лидирующие позиции по аналогичным запросам, может однозначно показать:

• — какие объемы текста «нравятся» поисковикам;
• — какую оптимальную плотность ключей следует выдержать, чтобы страница вышла в ТОП;
• — какое количество ключевых фраз нужно использовать, чтобы поравняться с конкурентами.

Анализ конкуренции может дать практически всю информацию, которая нужна оптимизатору для развития собственных проектов. Какую бы тематическую нишу мы ни выбрали, какое бы направление ни взяли, везде найдутся сильные конкуренты, на которых можно и нужно ориентироваться в «непроглядных джунглях» поискового продвижения.

Как правильно подобрать ключевые слова для сайта?

                                                                                                         

Здравствуйте друзья! Составление семантического ядра очень важное мероприятие для блога. В данной статье рассмотрим, как правильно подобрать ключевые слова для сайта, для семантического ядра, от правильности его составления будет зависеть продвижение статей и самого блога.

Составление семантического ядра, как правильно подобрать ключевые слова для статьи

Почти все знают настолько важно правильное составление семантическое ядро сайта (блога).  От правильности составления семантического ядра будет зависеть индексация сайта и его статей, а в конечном итоге это посетители на сайте и заработок.

Несмотря на то, что на эту тему написано достаточно много статей, хотел всё же поделиться своим опытом, возможно, это поможет избежать новичкам ошибок, которые были у меня. Разберемся, как правильно подобрать ключевые слова для сайта?! О своих ошибках я писал в одной из своих статей Повторное составление семантического ядра.

Составление семантического ядра является одним из важнейших мероприятий, поэтому подойти к нему необходимо со всей серьёзностью и ответственностью. Мой Вам совет – если не всё понятно по этой тематике, лучше не торопиться — разобраться с «непонятками», а затем уже браться за работу. Потому, что если будут сделаны серьёзные ошибки, исправление займет несколько месяцев – такое время необходимо Яндексу для переиндексации нового семантического ядра.

Сегодня планировал написать статью об установке плагина «All in One SEO Pack» и составлении семантического ядра на сайт. Но статья получилась достаточно длинной, поэтому решил разбить её на две части. Поскольку составление семантического ядра начинается с подбора ключевых слов и фраз, в данной статье мы этим и займёмся.

Итак, что такое семантическое ядро? Как правильно подобрать ключевые слова для сайта? Или как правильно подобрать ключевые слова для статьи? Семантическое ядро это набор последовательных ключевых слов и фраз, которые составляют основу Вашего сайта (блога). Это такие слова и фразы, под которые будут оптимизироваться Ваши статьи. После написания статьи в неё вставляются эти ключевые слова и фразы. И уже  на их основании поисковые системы будут видеть Вашу статью и определять её место в поисковой выдаче.

При правильном составлении семантического ядра и правильной оптимизации статей, они должны попасть в ТОП выдачи. По поисковым запросам придут на сайт посетители. Если же неправильно подобрать ключевые слова или неправильно оптимизировать статью, то в поисковой выдаче статьи не будет и её никто и никогда не увидит – не будет и посетителей.

Здесь хотел сделать небольшую оговорку. В сети есть информация, что сейчас поисковые системы Яндекс и Google учитывают только мета-теги title (заголовок). Именно по заголовку поисковые системы находят информацию, а уже дальше оценивают её релевантность. Ключевые слова (keywords) Яндекс и Google  уже не учитывают, а описание текста (description) сами берут из текста. Но другие поисковики пока работают по-старому. Я обращал внимание, что мой description почти всегда игнорируется.

Часть статей на блоге можно писать и без оптимизации. Если Вы пишете статью на произвольную тему, то ничего страшного нет в том, что она не оптимизирована. Специалисты в области SEO оптимизации рекомендуют иметь не менее 80% оптимизированных статей.

С целью составления семантического ядра подбираем ключевые слова и фразы – ключевые запросы. Для молодого блога достаточно 20-30 ключевых запросов. В данной статье мы и посмотрим как правильно подобрать ключевые слова для сайта?

Ключевые слова бывают низкочастотными (НЧ), среднечастотными (СЧ) и высокочастотными (ВЧ). Ключевые слова (фразы) будем подбирать с помощью сервиса Yandex Wordstat. Если Вы зарегистрированы в сервисе Google Adwords – можете использовать и этот сервис для подбора ключевых фраз. Принцип работы такой же.  Я пользуюсь сервисом Yandex Wordstat.

Для начала давайте разберёмся, что такое НЧ, СЧ и ВЧ запросы на практике? Теоретически объяснить сложно – для каждого запроса они свои. Итак, заходим в упомянутый сервис Yandex wordstat, перейдя по ссылке — http://wordstat.yandex.ru/    Возьмём к примеру фразу «Работа на дому», на этой фразе мы и проверим запросы – набираем в поисковой строке сервиса «Работа на дому» и нажимаем «Подобрать» (смотрите скрин).

В верхней части таблицы мы видим, что по запросу «Работа на дому» за месяц было 594 319 показов. Но это не соответствует действительности, так, как здесь идёт учет всех показов, поисковые, и показы оптимизаторов. Сюда же включены запросы по рекламе ЯндексДирект.

Если мы зайдём в поиск Яндекса по этому запросу, то увидим, что там кроме сайтов в выдаче есть еще и реклама. Это всё и считается в общую цифру запросов (в самом верху перед таблицей). Для того чтобы узнать истинную картину, сколько запросов – мы ставим кавычки спереди и сзади нашей фразы. Нажимаем «Подобрать». И что мы видим, всего по фразе «Работа на дому» — 60 229 показов.

Это является очень ВЧ запросом. Молодому сайту необходимо продвигать свои статьи по низкочастотным запросам  (НЧ), по такому запросу не стоит даже пробовать продвигаться. Иначе статью никто не увидит, слишком высокая конкуренция. До 39 237  мы видим ВЧ запрос, от 39 237 до 3500 это СЧ запрос, ниже 3500 можно считать, что это НЧ запросы.

Проверяем фразу «работа дома 2» по таблице видим, что фраза имеет 3096 показов. Берем в кавычки,  нажимаем «Подобрать» и видим всего 72 показа, что является низкочастотным запросом. В принципе это хороший низкочастотный запрос. Когда статьи плохо продвигались, я использовал НЧ запросы с количеством показов 25 — 60.  Давайте попробуем найти фразу с чуть большим количеством запросов.

Выбираем фразу «найти работу +на дому» с количеством запросов 5857. Плюс означает, что предлог «на» учитывается при запросе. Прописываем фразу в поисковой строке сервиса в кавычках и после нажатия кнопки «Подобрать» видим 794 показа в месяц. Такое количество показов говорит, что данная фраза приближается к СЧ запросу.

В каждой нише своё количество запросов, есть 5 и 10 миллионов, есть 100 000, а есть и всего 1000. Поэтому здесь надо подходить избирательно, в зависимости от ниши. Главное понять эту систему и выбирать будет легко.

Рассмотрим еще один пример на фразе «где найти работу +на дому» как видим 479 показов. Проверяем в кавычках – всего 59 показов в месяц – хороший низкочастотный запрос.

Для попадания по такому запросу в топ не должно быть проблем. Теперь копируем наш запрос и идём в Яндекс, вбиваем его и смотрим, что выдаётся в поисковой выдаче.

Мы видим, что есть статьи с такими запросами или схожие по названию, Яндекс считает их лучшими. Желательно такие статьи проанализировать, чтобы понять, почему они ему нравятся и понять, как правильно подобрать ключевые слова?

Как писалось выше, основной поиск ведётся по заголовку, по этой причине для заголовка надо тщательно подбирать ключевые слова (фразы). И если на начальном этапе будет приходить с поиска 2 человека в день на одну статью, это будет хороший результат. А ведь статей будет 100 или 200, вот и считайте посетителей.

По мере развития сайта, через 6 — 9 месяцев, можно будет пробовать применять ключевые слова по СЧ и по ВЧ запросам. Всё будет зависеть от продвижения и позиций сайта. Вы можете потренироваться, описанным способом выделять слова и фразы по  различным запросам. Итак, в этой статье был рассмотрен вопрос, как правильно подобрать ключевые слова для сайта, сами видите, ничего сложного здесь нет.

В следующей статье мы продолжим разговор о подборе ключевых слов и фраз для составления семантического ядра, рассмотрим, как правильно их подобрать. Следующую статью Составление семантического ядра читайте на блоге.

На блоге есть статьи на тему продвижения и ускорения индексации статей блога, о влиянии уникальности картинки на индексацию — если интересно, статьи можно посмотреть здесь:

«Ускорение индексации статей аддурилкой»

«Индексация статей и плагин Яндекс ПДС«

«Уникальные картинки для статей блога«

«Как вернуть статью в ТОП 10?«

«Составление семантического ядра сайта«

«Повторное составление семантического ядра сайта«

 С уважением, Иван Кунпан.

P.S. Если Ваш блог плохо продвигается, возможно, в нём допущены ошибки, которые нужно исправить. Для проверки правильности создания блога, можете использовать пошаговый алгоритм в виде интеллект карты, который мной создан специально для новичков. Скачать интеллект карту можно здесь, можете прочитать также статью на блогге «Алгоритм создания сайта для новичков«.

P.P.S. Большое значение для правильного продвижения блогов имеет контент. Новички не всегда правильно его пишут и оптимизируют. О том, как это правильно делать написано в моей бесплатной книге «Как написать статью для блога», а также показано в этой интеллект карте.

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You might be wise to create one keyword grouping for all your dog-related products, then one for all of your parakeet-related projects, etc. The next step would be to segment each individual group into smaller subgroups (parakeet cages, parakeet toys, parakeet snacks) and then even smaller groups for each type of product (low-fat parakeet snacks, luxury parakeet snacks … you get the idea). Now your pet store can create individual pages optimized for each small keyword group.90007 90004 A marketer attempting to optimize a web page for the «gourmet parakeet snacks» keyword group should consider doing most if not all of the following: 90007 90018 90019 Using the keyword in the 90005 title 90006 of the page 90020 90019 Using the keyword in the 90005 URL 90006 (e.g., online-petstore.com/parakeets/snacks/gourmet) 90020 90019 Using the keyword, and variations (e.g., «gourmet parakeet snacks»), throughout the 90005 page copy 90006 90020 90019 Using the keyword in the 90005 meta tags 90006, especially the meta description 90020 90019 Using the keyword in any 90005 image file paths 90006 and in the images ‘alt text 90020 90019 Using the keyword as the 90005 anchor text 90006 in links back to the page from elsewhere on the site 90020 90025 90004 When optimizing your web pages, keep in mind that keyword relevance is more important than keyword density in SEO.90007 90002 Need Help Finding SEO Keywords? 90003 90004 Try our Free Keyword Tool today. And, to make the most of your keyword research, be sure to check out our resources on keyword grouping and keyword niches. 90007 .90000 How to Rank for a Keyword in 10 Steps 90001 90002 90003 The view from the top is not bad 90004 90005 90002 Got your sights on a keyword? Want to see your website on the elusive first page of Google for a given search term? Prepare yourself: Unless you’re Wikipedia or The New York Times, it will not be easy. But it’s not impossible, either. Seriously — we do it all the time! 90005 90002 90009 Ranking for a keyword in organic search is a repeatable process. 90010 You will not get the results you want 100% of the time, especially if you’re a new website trying to rank for a popular keyword, but if you take content marketing and SEO seriously, you can start to make things happen.Things like rankings, and traffic, and sales, oh my! 90005 90002 Here are the ten steps to rank for a keyword in Google. 90005 90014 Step 1: Lay the Groundwork 90015 90002 This is really more of a pre-step than a first step. You’ll need to have some basics in place before you can hope to rank for any random keyword. These pre-requisites include: 90005 90018 90019 90009 A strong website 90010 — The longer your website has been around, accruing authority and links, the better. It’s also key that your entire site follow SEO best practices — start with Google’s Webmaster Guidelines if you do not know what that means.90022 90019 90009 A network to draw on 90010 — In order to rank quickly for a keyword, it’s very useful to have a built-in network to share new content with — a blog following, an audience on social networks like Facebook and Twitter, email contacts you can reach out to for occasional help with a link. If you do not know what 90003 that 90004 means, it’s time to start thinking about link building as relationship building. 90022 90029 90002 90009 Do not rush this stuff in your race for Internet gold.90010 If you do not do things right the first time, you’ll just have to do them again later. 90005 90014 Step 2: Do Your Initial Keyword Research 90015 90002 You may think you know what keyword you want to target, but fact-check your instincts. Use several keyword tools to get a sense of the search volume for the keyword as well as the competition before you finalize your keyword choice. Your main considerations will include: 90005 90018 90019 90009 Choosing a keyword with good volume, but not too much volume 90010 — In general you do not want to target a keyword that has low relative search volume if there’s an equivalent term that is much more popular.For example, there are usually over twice as many searches for «blah blah jobs» versus «blah blah careers.» However, do not always automatically go for the keyword with the highest volume or difficulty; some keywords are simply too competitive and not worth your time. You’re not going to rank for «airline» unless you are, in fact, an airline. 90042 90022 90019 90009 Choosing a keyword that’s relevant to your business model 90010 — You’re more likely to succeed in ranking for a keyword if the term is relevant to your site and your business.You’re also more likely to get some real return on your ranking — remember that rankings in and of themselves are not particularly valuable, unless they’re driving worthwhile traffic and leads. For example, a party planning business might target «how to cook for a party» — but «how to cook rice» is not really going to be relevant to them or their target audience. 90022 90029 90002 At this stage of the process, you should also make a list of close variations on your primary keyword. These will be helpful in writing and optimizing your content later on.90005 90014 Step 3: Check Out the Competition 90015 90002 Once you’ve settled on a keyword, do a search for it on Google and a few other search engines to see what your competition is already doing. Pay particular attention to: 90005 90018 90019 90009 The domains and URLs 90010 — How many are exact match domains? Does every URL in the top 10 include the keyword? 90022 90019 90009 The titles 90010 — How do the title tags incorporate the keyword? 90022 90019 90009 The type of content that’s ranking 90010 — Product pages? Blog posts? Videos? 90022 90019 90009 The types of businesses that are ranking 90010 — Are they huge brands? Small businesses? News sites? 90022 90019 90009 How authoritative those sites are 90010 — You can use a plugin to check the age of the sites in the top 10, the size of their link profiles and so on.90022 90029 90002 90009 You’re looking for ways that you can differentiate yourself. 90010 You’ll need to do at least as much as your competitors are doing to beat them. Ideally, you should be doing more, and doing it better. 90005 90014 Step 4: Consider Intent 90015 90002 The more specific the keyword (think long-tail keywords), the easier it is to gauge the searcher’s intent, and the easier it will be to serve up what those searchers are probably looking for. In search marketing, «intent» is our best guess at what the person using the search query really wants.Consider the following keywords and notice how much easier it is to guess the intent from the words alone as you go down the list: 90005 90018 90019 glasses 90022 90019 eyeglasses 90022 90019 discount eyeglasses 90022 90019 discount eyeglasses frames 90022 90019 discount eyeglasses frames for kids 90022 90029 90002 Ask yourself, what kind of content best serves the keyword? In this case, it would obviously be a selection of kid’s eyeglasses for sale. From the first term, you can not even tell if the person is looking for eyeglasses or drinking glasses.And even for the second, the person might just be looking for pictures of eyeglasses; there is no clear intent to buy. An e-commerce business is mostly going to be trying to rank for commercial keywords. 90005 90002 Google’s founders have said that the perfect search engine would serve only one result. 90009 You want to be that one result 90010 that satisfies the searcher’s need so they do not bounce back to the search results, looking for a better answer. 90005 90014 Step 5: Conceptualize the Content 90015 90002 Next, form a plan for the actual content you’re going to create that will — hopefully — rank for your chosen keyword.There are many paths to ranking for a keyword, including but not limited to: 90005 90018 90019 An article 90022 90019 A blog post 90022 90019 A product page 90022 90019 An index or directory of links (to other pages on your site or around the web) 90022 90019 An authoritative guide 90022 90019 An infographic 90022 90019 A video 90022 90029 90002 How long will it take to create the content? Who should create it? Will you be doing everything in-house or outsourcing? Do you have all the resources and budget you need? Do not get defeated: No matter your size or your budget, you have the ability to create a blog post.Content like infographics and videos will require more resources. Sometimes, the best way to answer a search query is with some sort of tool, like a mortgage calculator. If this is the case, you’ll need engineering resources. 90005 90014 Step 6: Execute 90015 90002 Here’s where the rubber meets the road. Execute on your plan. Again, you should not rush 90003 any 90004 of these steps, but it’s especially important not to rush this one. More and more, 90009 search engines are looking for high-quality content 90010 that benefits the searcher, not keyword-stuffed spam or pages full of ads that only benefit you.If you’d rather buy traffic than put in the effort it requires to earn «free» organic search traffic, investigate PPC. «SEO is not easy» should be your mantra. 90005 90014 Step 7: Optimize for Your Keyword 90015 90002 In reality, steps 6 and 7 should be intertwined. 90009 Optimize your content while you’re creating it 90010, rather than applying optimization after the fact. This is where the list of keywords you formulated in step 2 comes in. Leverage those keywords where you can in your content, but not to the point of sounding like a crazy robot.Remember that there are a lot of «invisible» places for keywords, and I’m not talking about using white text on a white background or anything else that violates Google guidelines. I mean stuff like image file names — users will not see these if they’re not looking for them, but they can increase your keyword rankings. 90005 90002 For a full list of on-page optimization factors, check out SEOmoz’s guide to the «perfect» page. Another good tip is to copy Wikipedia, whose pages tend to have stellar on-page optimization.90005 90002 Before you hit «publish,» it’s a good idea to quickly double-check your keyword research. It’s possible that your content has evolved during the development and creation phases, and you’ll need to make sure that there’s still alignment between keyword and content. 90005 90014 Step 8: Publish 90015 90002 It’s (finally) time to push your content out into the world. Depending on the type of content it is, you may need to be careful about scheduling this step. This is not usually a consideration for evergreen content, but it may be important for content that’s tied to something in the news, an event or a trend.You may also need to coordinate with PR or other interested parties at your company, for example when launching content related to a new product or service. 90005 90014 Step 9: Promote 90015 90002 This step is important and should come immediately after publishing — in fact, for big pieces of content, it’s great if you can do some media outreach 90003 before 90004 the piece goes live. Make sure you do what you can to get your content in front of as many eyeballs as possible before it even has a chance to rank for the keyword: 90005 90018 90019 90009 Share your content through your business’s social accounts 90010 — Twitter, Facebook, Google+, LinkedIn et al.If you can, do this through your personal accounts too. 90022 90019 90009 Use social buttons or widgets on your site to promote independent sharing 90010 — Make it easy for readers and viewers to keep the chain going. They’re more likely to tweet or share your article if all they have to do is click a button. 90022 90019 90009 Build links to your content 90010 — Whatever the future of PageRank, link building is still a huge part of SEO (even if it is the most annoying part). Check out our blog archive on the topic if you’re looking to learn about link building.90022 90029 90002 Accruing page views and social shares will help you accrue links, which will help you earn that ranking. 90005 90014 Step 10: Analyze 90015 90002 You’re not 90003 quite 90004 done yet! The web is a living medium, and it’s never too late to better optimize your content. Check your keyword ranking manually (be sure you’re signed out and not seeing overly personalized results) or with a rank checking tool. Also use your analytics to see what keywords your content is actually ranking for — they might not be the exact ones you initially targeted.If, after a couple of weeks or so, you’re not ranking for the right keywords, you have more work to do. Make sure that your content: 90005 90018 90019 Is truly optimized 90022 90019 Is truly high-quality 90022 90019 Is truly visible 90022 90029 90002 It’s also possible that the keyword you chose is too competitive and you need to scale back your ambition. Try targeting less competitive keywords until you’ve built up more authority. 90005 90002 That’s it! This is the process we follow to rank for hundreds of keywords related to search marketing.Whatever your business niche, you can make the same process work for you. So GET STARTED! 90005 90002 90003 Image via Ragnar Jensen 90004 90005.90000 The 8 Best Tools for Finding Competitor Keywords 90001 90002 Keyword research is the foundation upon which all good search marketing campaigns are built. Targeting relevant, high-intent keywords, structuring campaigns into logical, relevant ad groups, and eliminating wasteful negative keywords are all steps advertisers should take to build strong PPC campaigns. You also need to do keyword research to inform your content marketing efforts and drive organic traffic. 90003 90002 Sometimes, though, you really need to figure out what your competitors are up to.What keywords are my competitors using? 90003 90002 Competitive keyword analysis is one of the most effective ways to compete in a crowded space and gain a crucial advantage over other businesses in your industry. So how do you actually find those keywords that your competitors are targeting in their paid and organic search campaigns? 90003 90002 Here are eight competitor keyword research tools and tactics you can use to find competitor keywords, so you can keep up with the Joneses (or leave them in the dust).90003 90002 90011 90012 It’s time to find out which keywords are burning your budget. Get a free account audit with our Google Ads Performance Grader today! 90013 90014 90003 90016 1. BuzzSumo 90017 90002 We’ve talked about BuzzSumo numerous times in the past, and that’s because it’s awesome. (And no, BuzzSumo did not pay me to say that.) For content marketers, it’s pretty much the perfect tool for competitive analysis, and one of BuzzSumo’s strengths is identifying potential competitors you may not have been aware of.90003 90002 For example, most digital marketers are familiar with Moz. They produce excellent content, develop their own suite of awesome tools, and also lay on a pretty great annual conference, too. If you run an SEO blog or publish SEO-related content, you almost undoubtedly already know that Moz is among your most fierce competitors. But what about smaller, independent sites that are also doing well? 90003 90002 Enter BuzzSumo. 90003 90002 In the example search below, I entered «SEO» as my initial query — an incredibly broad term with millions of potential results.Here’s what BuzzSumo unearthed for me: 90003 90002 Obviously, we’re not interested in the top two results, as they both pertain to South Korean actress Park Seo Joon. But what about the next two results? Both were published by Mike Johnson at a site called getstarted.net — a site I’d never heard of prior to conducting this search. Check out those social share numbers, though — more than 35,000 shares for each article! This gives us a great starting point for our competitive intelligence research, but we need to go deeper.Fortunately, BuzzSumo’s competitive analysis tools are top-notch. 90003 90002 We’re going to use BuzzSumo’s Domain Comparison tool to compare two different domains across a range of parameters. For the sake of example, I’ve chosen to compare the Content Marketing Institute’s site against Copyblogger: 90003 90002 BuzzSumo will then provide you with a breakdown of how to two domains compare to one another. There are a range of reports available in the Domain Comparison tool, but two of the most interesting are the Average Shares by Content Type and Average Shares by Content Length reports: 90003 90002 As you can see, the most popular content type for both the Content Marketing Institute and Copyblogger are lists, followed closely by how-to articles.This is already proving to be valuable data, but we can go deeper to see which articles are being shared the most by length: 90003 90002 Now we’re getting a much clearer picture of what’s working for these two publishers. As the graph above illustrates, long-form content performs well in terms of social shares, even at lengths of between 3,000-10,000 words. 90003 90002 But what about specific content and those sweet, sweet keywords? Let’s dive into BuzzSumo’s Content Analysis tool: 90003 90002 In the example search above, I’ve chosen to examine CMI’s website.First, we’re provided with an overview of content on the domain we’ve specified, which includes a detailed summary of that domain, including the number of articles analyzed, total and average social shares, and average shares by platform and content type as we saw in our domain comparison query earlier: 90003 90002 This overview is certainly interesting, but it’s not what we’re looking for — we want to know which individual articles have performed strongly during the past year. We can see this data by scrolling down past the dashboard summary to the Top Pieces of Content report: 90003 90002 The top result — 50 Best Social Media Tools From 50 Most Influential Marketers Online — is far and away the most popular article published by CMI within the past year with more than 10,000 shares, twice the share volume of the second-most popular article.Armed with this knowledge, 90012 we can use the URL of that article in another keyword tool to examine which specific keywords CMI’s most popular article contains 90013. Sneaky, huh? 90003 90002 When it comes to competitive keyword research, BuzzSumo does not offer a great deal of keyword-specific data. It has, however, given us an excellent starting point for further research. 90003 90016 2. SEM Rush 90017 90002 Our next competitive intelligence tool is SEM Rush, an impressive suite of keyword research tools that can help you identify competitor keywords quickly and easily.You can search by keyword or URL, filter results by geographical area or country, specify different match types for PPC keywords, and examine domain analytics data for entire sites. 90003 90002 Let’s say we want to continue the research we began in BuzzSumo to find CMI’s top competitors. We can do this by selecting the «Competitors» dashboard, which can be found via the Domain Analytics> Organic Research menu: 90003 90002 For this example, we’re analyzing CMI’s organic keywords from Google.com data for desktop searches within the United States. You can change this to localized British, German, or French Google results if needed, and you can also choose between desktop or mobile traffic data. 90003 90002 Next up, I want to see how CMI stacks up against similar publishers in terms of their organic keywords in relation to their organic search traffic. I can find this data by examining the graph that SEM Rush generates as part of this report. 90003 90002 As you can see below, CMI is very close to content marketing productivity app CoSchedule’s site in both organic keyword volume and organic search traffic.We can also see that there are more than 51,000 organic keywords across the CMI website, as well as traffic data and the estimated cost of attracting that traffic: 90003 90002 This data is definitely useful, but I want more — specifically, how CMI’s competitors rank for their keywords. This data can be found beneath the reports above, in the Organic Competitors report: 90003 90002 This is where things get 90011 really 90014 interesting. 90003 90002 As the table above shows, CMI’s top organic competitor is Curata.If we look at the traffic / keyword overview graph above, Curata appears to be of little threat to CMI; it ranks lower for both volume of organic keywords and organic search traffic, yet it’s listed as the top organic competitor in the above table. Why? Because SEM Rush does not just factor in organic keywords and organic search traffic — it also factors in how many keywords a competitor’s site has in common with yours, as well as the number of paid keywords on the site (in Curata’s case, just one ), as well as the traffic price, the estimated cost of those keywords in Google AdWords.90003 90002 We can also see that Curata has approximately 15,300 search engine keywords on its site. What if we want to see what those keywords are? All we have to do is click on the data we want to examine: 90003 90002 That’s more like it! 90012 With just a few clicks, we can now see a wealth of competitive keyword data for Curata 90013, such as the keywords themselves, their average organic position in the SERP, approximate search volume, the keyword’s difficulty (how hard it will be to rank for that specific keyword), average CPC, the share of traffic driven to the site by a particular keyword (displayed as a percentage), as well as costs, competitive density, volume of results, trend data over time, and an example SERP.Incredible. 90003 90016 3. SpyFu 90017 90002 SpyFu is another popular competitive intelligence tool that can help you find competitor keywords. Unlike similar tools, however, SpyFu is a tool dedicated solely to competitive intelligence research. 90003 90002 90011 An overview of the domain dashboard within SpyFu 90014 90003 90002 It’s actually pretty remarkable how much data SpyFu can provide, even for basic or cursory searches. Data on everything from local and global monthly search volume, CTR, ad spend, advertisement history, ranking history, backlinks, and ad groups is readily available, offering invaluable insight into your competitors ‘keyword strategies.90003 90002 Let’s continue our research by selecting «Competition» from the menu to the left of our domain overview as seen above. This brings us to a novel and very cool feature of SpyFu known as Kombat, which allows you to pit three domains against one another to determine how competitive they are: 90003 90002 Even in a single click, we’re provided with a range of very interesting competitive intelligence data. These results are visualized as a Venn diagram, allowing you to quickly and easily get an idea of ​​how CMI stacks up against Curata and CoSchedule, CMI’s two biggest competitors.On the right-hand side, you can select one of several submenus. Let’s take a look at the Weaknesses report, which lists all the keywords that both other competitors in our example rank for, but that CMI does not: 90003 90002 This list of keyword weaknesses (or opportunities, if you’re a glass-half-full kind of person) can be sorted by search volume, exact CPC, and keyword difficulty, and allows you to 90012 quickly and easily discover keywords your competitors are ranking for that your site is not 90013 — an invaluable part of your competitive intelligence analysis.90003 90002 We can also drill further down into SpyFu’s keyword data to examine specific keywords from a competing site, in this case Curata. This is accessed by navigating to the Keyword Research> Related Keywords report: 90003 90002 This brings us to a comprehensive table of keyword data for Curata. This table contains data on pretty much every keyword metric you could ever need, including difficulty, CPCs for all three major keyword match types, local and global average search volume, and CTR for each match type.90003 90002 SpyFu is a seriously powerful tool, and when you use it alongside other tools as part of your competitor keyword research workflow, you’ll be amazed at the data you can dig up. 90003 90016 4. Ahrefs ‘Keywords Explorer 90017 90002 Ahrefs is one of the most widely read SEO blogs on the Web. In addition, Ahrefs is also the developer of a tool called Keywords Explorer, and while this is not a free tool, it certainly flexes a lot of muscle. 90003 90002 90011 Image via Ahrefs 90014 90003 90002 Keywords Explorer offers users tons of functionality and data that is invaluable to advertisers and SEOs alike.One of the coolest features, however, takes a slightly different approach to keyword research that is gaining traction in the SEO community, known as «Top Pages.» 90003 90002 This feature allows users to identify dozens or even hundreds of relevant keywords by focusing on the topic of a page or article, rather than the individual keywords themselves. Let’s see how this works courtesy of an example from Ahrefs. 90003 90002 Let’s say you already know who at least one of your top competitors is.You want to know what topics and keywords that competitor site ranks for, so you browse organic keyword data for that site — in the example below, our good friends at Moz: 90003 90002 90011 Image via 90014 90011 Ahrefs 90014 90003 90002 As you can see in the image above, one of Moz’s articles — a Whiteboard Friday video focusing on how to choose a domain name — has decent enough traffic, but 90012 look at the number of keywords this article ranks for 90013 (highlighted in blue ).More than 1,000 keywords in a single article! Each individual keyword has accompanying volume data, meaning you can see new potential keyword ideas and their approximate search volume in the same table — very handy. 90003 90002 Conventional SEO wisdom might suggest targeting each specific keyword with a separate page or article, and you could certainly take that approach if you have the time and resources for such an ambitious project. Using this technique, however, allows you to identify new competitor keywords by parent topic — in the above example, how to choose a domain name — as well as dozens or even hundreds or relevant, semantically related keywords at the same time, allowing you to do what Moz has done, which is target many different relevant keywords in a single article.90003 90002 In addition to other useful data, such as search volume, CPC, traffic, and search result volume, Ahrefs ‘Keywords Explorer also offers a wealth of historical keyword data such as SERP Overview and Position History to provide additional context to keywords that have waned in interest, volume, or average SERP position over time. This data could help you identify not only which specific topics and keywords have waned in popularity, but also how strongly each topic performed at its peak.90003 90002 Even cooler is the fact that you can «reverse engineer» this technique; you can enter the keywords identified in the example above into Keywords Explorer, and the tool will show those keywords ‘parent topic. This allows you to identify strongly performing articles and pages based on clusters of semantically related keywords — very cool. 90003 90016 5. AdWords ‘Auction Insights 90017 90002 Our next technique for discovering competitor keywords is platform-centric, but it’s too useful to overlook — using AdWords data to find out who your top-performing competitors are and what they’re ranking for.90003 90002 To do this, we’ll be using AdWords ‘Auction Insights functionality. Experienced AdWords advertisers may already be familiar with this report, but newcomers to PPC often overlook this data. To access it, simply navigate to an active AdWords campaign, then select «All» under the «Auction Insights» tab: 90003 90002 Once you’ve accessed the Auction Insights report, 90012 you’ll be able to see a range of competitive analysis data from your AdWords competitors 90013, including impression share, average ad position, overlap rate (how often your ads are displayed alongside those of a competitor), position-above rate (how often your ads outperformed a competitor’s ad), top-of-page rate (how often your ads appeared at the top of search results), and outranking share (how frequently a competitor’s ad showed above yours or when your ads are not shown at all).90003 90002 This data will be displayed in an easy-to-read read report that shows you at-a-glance how your recent campaigns have performed compared to your competitors ‘campaigns. 90003 90002 AdWords ‘Auction Insights reports can be filtered and refined based on a wide range of criteria. For one, you can view Auction Insights reports at the Campaign, Ad Group, and Keyword level. We’re most interested in the Keywords report, and by selecting the Keywords tab, you can filter the results to display the data you need.You can filter results by bidding strategy, impression share, maximum CPC, Quality Score, match type, and even individual keyword text, alongside many other filtering options: 90003 90002 90011 Image via 90014 90011 Google Support 90014 90003 90002 One drawback of AdWords ‘Auction Insights report is that it only displays data for advertisers that have participated in the same ad auctions that you have, not all competitors with the same account settings or targeting parameters.This means that, by default, you’ll be missing some data regardless, as not every advertiser will compete in a given ad auction. 90003 90002 Still, considering that all this data is available from directly within the AdWords interface, without the use of third-party tools, the Auction Insights feature is very powerful — be sure you do not overlook it as part of your competitor keyword research workflow . 90003 90016 6. Crowdsourcing Keyword Research 90017 90002 Here at WordStream, we often tell our readers that hard data about how people behave is always better than baseless assumptions about how we think users will behave.This is why A / B tests are so important; they show us what users are actually doing, not what we think they’re doing. But how can you apply this principle to your competitive keyword research? By crowdsourcing your queries. 90003 90002 Seed Keywords is a free tool you can use to crowdsource your keyword research. The tool allows you to 90012 create custom scenarios by posing hypothetical questions to your friends or coworkers, which can then be used as the basis of actual searches 90013 from which we will pull our data.90003 90002 Here’s an example scenario provided by Seed Keywords: 90003 90002 This is what your friends or coworkers will see when you create your own scenario. In the example above, users are asked what they would search for if they discovered a fault with their computer. 90003 90002 Seed Keywords then allows you to specify which search engine you would like to use in your scenario. By default, the tool offers results for google.co.uk, but since I’m located in the United States, I selected google.com as the search engine I wanted to use, which gave me the following results: 90003 90002 As you can see, some of these results are very broad and predictable, such as «pc repair» and «faulty pc fix.» Others, however, are more specific, and may be more revealing of how users would actually behave in this scenario, such as «hard disk corrupt.» The tool also allows you to download your keyword suggestions as .CSV files for upload to AdWords and Bing Ads by match type, which is very handy.90003 90002 Before you get too excited, it’s worth remembering that although this tool allows you to see what people actually search for within the parameters of your scenario, this information may not be truly representative of an actual audience segment; unless you ask hundreds of people to complete your custom scenario, you will not be working with a statistically significant data set. This does not mean the tool — or the data it gives you — is of no use, it’s just something to consider if you’re seeking representative data.90003 90002 As its name suggests, Seed Keywords is designed to help you find — you guessed it — seed keywords, or keywords that help you identify potential keyword niches as well as competing advertisers or sites as a starting point for further research. That does not mean you can not use Seed Keywords as the basis of competitive keyword research — it all depends on how you structure your custom scenario. 90003 90016 7. Tag Clouds 90017 90002 Ever seen those word clouds that show you the most commonly used words on a page or site? Although this technique is usually reserved for creating inexpensive infographics or visual assets, they can also be used to find keywords on your competitors ‘pages.90003 90002 There are plenty of tools that you can use to create word or tag clouds. For example, let’s say you run an SEO blog and want to find out which keywords your major competitors are using. You can use a software program such as Tag Crowd to see which words are used most frequently on a specific site. 90003 90002 In the example below, I used Tag Crowd to see which are the most commonly used words on the official John Deere website by entering the URL into the appropriate field. 90003 90002 Based on our criteria, 90012 Tag Cloud presents us with a visualization of the most common words on John Deere’s website 90013.As you can see, the keywords «attachments», «equipment», and «tractors» all feature prominently on John Deere’s site, but there are other frequently used keywords that could serve as the basis for new ad group ideas, such as «engine «,» loaders «,» utility «, and» mowers parts. » 90003 90002 90003 90002 This technique is also very effective for content marketers seeking to identify new topic areas that your competitors are targeting, and can be used in concert with functionality offered by tools such as BuzzSumo in our examples above.90003 90016 8. WordStream’s Free Keyword Tool 90017 90002 One of the best ways to find competitor keywords (if we do say so ourselves) is by using WordStream’s Free Keyword Tool. 90003 90002 How can we use WordStream’s Free Keyword Tool to find competitor keywords? Just enter a competitor’s URL into the tool (instead of a search term) and hit «Search.» For the sake of example, I’ve chosen to run a sample report for the Content Marketing Institute’s website by entering the URL of the CMI website into the Keyword field, and I’ve restricted results to the United States by selecting it from the drop -down menu on the right: 90003 90002 You’ll then be shown a range of competitive keyword data based on your search.This keyword data can be sorted and displayed by any of the four metrics included in the report — Google search volume, Competition, CPC, and Opportunity Score: 90003 90002 In this example, our results are displayed in descending order based on Opportunity Score, a unique metric proprietary to WordStream’s Free Keyword Tool. 90003 90002 These reports can be downloaded as .CSV files for easy uploading to your AdWords or Bing Ads account (which you can do directly within WordStream Advisor, too), making the Free Keyword Tool an excellent launch point for further competitive intelligence research.90003 90016 Seek and Ye Shall Find 90017 90002 These are just a few of our favorite tools and tactics for discovering the keywords our competitors are targeting and ranking for. Whatever tool you choose to use for keyword research, do not forget about your competitors; they might be doing something you can learn from! 90003.90000 15 BEST Keyword Research Tools for SEO [2020 Reviews] 90001 90002 This is a list of the 15 best keyword research tools in 2020. 90003 90002 These amazing tools have helped my organic traffic grow by 62.2% over the last 6 months: 90003 90002 And in this guide I’ll reveal the world’s best keyword tools … 90003 90002 … and help you choose the best one for you. 90003 90010 15 Best Keyword Research Tools 90011 90012 1. Soovle 90013 90002 Scrape suggested keywords from multiple sources.90003 90002 Soovle gives you suggested keyword ideas from Google, YouTube, Bing, Yahoo, Amazon and more. 90003 90002 (All in one place) 90003 90002 That way, you can find untapped keywords that your competition does not know about. 90003 90002 My Favorite Feature: Saved Suggestions 90003 90002 Easily save your favorite keyword ideas with Soovle’s «drag & drop» saved suggestions feature. 90003 90002 Then, download your favorite keywords to a CSV file.90003 90028 Brian’s Bottom Line 90029 90002 Soovle is one of the best free keyword research tools out there. 90003 90012 2. Jaaxy 90013 90002 Get thousands of related keyword ideas within seconds. 90003 90002 This is a straightforward (yet powerful) tool. 90003 90002 So, what makes Jaaxy unique? 90003 90002 First off, it gives you LOTS of different keyword ideas.90003 90002 (Including some that you will not find in most other tools) 90003 90002 Plus, you get helpful data on every keyword that it generates (including competition, search volume and potential traffic). 90003 90002 My Favorite Feature: QSR 90003 90002 QSR stands for «Quoted Search Result». 90003 90002 This is a fancy way of saying: «how many other websites are trying to rank for this exact term?». 90003 90002 Obviously, the lower this number, the better chance you have of ranking # 1.90003 90028 Brian’s Bottom Line 90029 90002 Jaaxy is a decent freemium tool. Not nearly as good as something like SEMrush or Ahrefs. But at $ 50 / month, it’s not a bad deal. 90003 90012 3. Google Search Console 90013 90002 Find hundreds of «Opportunity Keywords». 90003 90002 The Google Search Console is not a traditional keyword research tool. 90003 90002 But it does have a feature that makes finding awesome keywords a CINCH.90003 90002 The feature? 90003 90002 The Performance Report. 90003 90002 This report list out the pages on your site that get the most clicks from Google. 90003 90002 (And the exact keywords that brought them there) 90003 90002 So: how can you use this feature for keyword research? 90003 90002 It’s easy: use it to find «Opportunity Keywords». 90003 90002 Opportunity Keywords are where you rank between # 8- # 20 in Google for a specific keyword. 90003 90002 And with little extra on-page SEO, you can find yourself with a nice rankings boost.90003 90002 For example, my average rankings for the keyword «SEO tool» is 6.2. 90003 90002 That keyword is an Opportunity Keyword. And if I optimize my page around «SEO tool», my rankings for that term should go up. 90003 90002 My Favorite Feature: Google Analytics + Google Search Console 90003 90002 Did you know that you can combine your Google Search Console and Google Analytics accounts? 90003 90002 Well, you can. 90003 90002 And it’s VERY helpful. 90003 90002 When you do, you’ll get in-depth keyword data than you would with either tool by itself.90003 90028 Brian’s Bottom Line 90029 90002 The Google Search Console is an underrated keyword research tool. No other tool can help you find Opportunity Keywords like the GSC. 90003 90012 4. Ahrefs Keywords Explorer 90013 90002 Make smarter keyword decisions. 90003 90002 Ahrefs recently rolled out a new and improved «Keywords Explorer». 90003 90002 And what I like most about Keywords Explorer is this: 90003 90002 It gives you SUPER in-depth information on each keyword.90003 90002 Sure, you get the data you’d expect (like search volume). But you also get a breakdown of the first page competition … and how many searchers actually click on a result. 90003 90002 My Favorite Feature: Keyword Difficulty 90003 90002 Most keyword research tools give you vague difficulty info (like «easy» or «difficult»). Or a score (like «89/100»). 90003 90002 But Ahrefs tells you EXACTLY how many backlinks you’ll need to rank on the first page of Google. 90003 90002 Awesome.90003 90028 Brian’s Bottom Line 90029 90002 Ahrefs is mostly known as for backlink analysis. But I have to say: it’s got a killer keyword research tool. I find myself using it more and more every week. 90003 90012 5. SECockpit 90013 90002 Keyword research for SEO pros. 90003 90002 This a Swiss Army Knife of keyword research tools. 90003 90002 Like any other keyword tool, you give SECockpit a seed keyword … and you get a list of results.90003 90002 But what makes SECockpit unique is the built-in features that allow you to get A LOT of depth on search trends, organic competition and traffic estimates. 90003 90002 Which means that it’s a tool largely designed for SEO professionals. 90003 90002 Sure, newbies can get value out of this tool. But there’s no doubt that SECockpit is targeted for people that sleep, eat and breathe SEO. 90003 90002 If you’re brand new to SEO, the sheer number of features in this tool might be overwhelming for you.But if you’re looking for lots and lots of depth, you’ll probably get your money’s worth. 90003 90002 With that, here’s how it works. 90003 90002 When you login you’ll automatically go to your Dashboard, where you can create projects around sets of keywords … or jump right in with a single keyword search. 90003 90002 To start the keyword research process, click on «Start a Keyword Search»: 90003 90002 Then, enter a seed keyword in the field marked «Keyword Phrase»: 90003 90002 You can get even more results by choosing to include Google Suggest, Related Searches and synonyms pulled from Google Ads: 90003 90002 When you’re done, click on «save and close» and the tool will get to work: 90003 90002 Here’s the report you’ll get: 90003 90002 If you’ve ever used the Google Keyword Planner, the data here should look familiar to you.90003 90002 In fact, the columns «Phrase», «Monthly Searches» and «CPC» are pulled directly from the GKP: 90003 90002 (The only difference is that CPC is called «Top of page bid» in the GKP) 90003 90002 So: what does the other information in SECockpit mean? 90003 90002 Well you’ll notice a bunch of green bars under the column labeled «Niche»: 90003 90002 This bar is a single metric that takes into account first page competition, monthly search volume, and commercial intent. In other words, whether or not that search query is a good overall choice.The larger the bar, the better the keyword. 90003 90002 Next to monthly searches you’ll notice a series of orange bars labeled «Top Results»: 90003 90002 This bar indicates the difficulty of ranking for that particular keyword based on the current top 10 results. 90003 90002 And when you click on a keyword, you get a breakdown of that keyword’s search results. 90003 90002 When you do, SECockpit will display important competition metrics for the top 10 pages in the results … including Moz Domain Authority and total backlinks: 90003 90002 This is a great way to quickly size up competition without having to look one-by-one at the SERPs.90003 90002 And you go back to the keywords page, you can actually add at least 20 more columns to the results: 90003 90002 For example, you can see a ratio of the keyword’s competition in comparison to its search volume. Or you can get a comparison of the estimated traffic you’ll get from hitting the top 3 for that keyword. And lots more. 90003 90002 My Favorite Feature: Filtering 90003 90002 You can use over 100 filters to find the keywords that you want. 90003 90002 For example, do you only want keywords that get searched for at least 10k times per month? Done.90003 90002 Or maybe you want terms that have the best ratio of search volume and competition. You got it. 90003 90028 Brian’s Bottom Line 90029 90002 Clunky? Yes. Intuitive? Heck no. Feature-rich? Absolutely. If you want lots of advanced features, and do not mind a steep learning curve, definitely check out SECockpit. 90003 90012 6. Google Keyword Planner 90013 90002 Tap into Google’s massive keyword database.90003 90002 The GKP is pretty vanilla compared to most other keyword research tools. 90003 90002 So why use it? 90003 90002 Because the data you get from it comes straight from Google. 90003 90002 (So you know its legit) 90003 90002 My Favorite Feature: «Top of page bid» 90003 90002 This is how much people advertisers are bidding on a keyword. 90003 90002 For example, of you see a top of page bid of $ 10, people are spending an average of 10 bucks per click. 90003 90002 Obviously, the higher this number, the more commercial intent that searcher has.90003 90028 Brian’s Bottom Line 90029 90002 The data in the GKP is the most reliable out there. That said, because it’s designed for Google Ads, using it for SEO can be tricky. This Google Keyword Planner Guide shows you how the GKP for SEO-focused keyword research. 90003 90012 7. KeywordTool.io 90013 90002 Get boatloads of targeted keyword ideas.90003 90002 Here’s another Google Suggest scraper (just like UberSuggest and Soovle). 90003 90002 What makes KeywordTool unique? 90003 90002 Two things: 90003 90002 First, KeywordTool gives you A LOT of keyword suggestions. 90003 90002 For example, I just did a search for «SEO» … and got 1,394 relevant keywords. 90003 90002 Not bad. 90003 90002 Second, you can easily filter, drill-down or expand the results to find the right keywords for you. 90003 90002 My Favorite Feature: Analyze Competitors 90003 90002 This is a very cool feature I do not see in many other keyword research tools.90003 90002 Just enter a competitor’s site … and the tool will generate a list of keyword ideas based on that site’s content. 90003 90002 For example, when I pop Backlinko into the tool, I get keywords that I’d expect. 90003 90002 (Like «SEO» and «blog») 90003 .