Как пишется пресс релиз: Примеры пресс-релиза. Как написать цепляющий пресс-релиз

Зачем писать пресс-релизы? Преимущества, о которых забыли 21 ноября 2018

Пресс-релиз — классический инструмент пиарщика, и у этого формата коммуникации со СМИ есть стойкие преимущества, которые при всех изменениях в медиасреде не теряют своей актуальности. Возможно, многие пиарщики о них подзабыли, но мы сейчас напомним.

Роль пресс-релиза как формата распространения информации о деятельности организации или персоны часто недооценивается. Однако при правильном использовании формат этот остается одним из самых простых, эффективных и наименее затратных по ресурсам.

Практическая ценность пресс-релизов на самом деле довольно большая. Так, подготовка информационного текста перед предстоящим событием, позволяет четко обдумать, что именно нужно сообщить СМИ. А пресс-релиз, переданный журналистам до начала мероприятия (когда это позволяет формат), побуждает их задавать более продуманные вопросы.

Пресс-релиз помогает журналистам правильно понять информацию. Он снижает вероятность ошибочной трактовки, дает возможность уточнить детали. При этом пресс-службе или пресс-секретарю не приходится вновь и вновь отвечать на одни и те же вопросы, поскольку основная информация уже изложена в тексте сообщения.

Даже когда информация, полученная редактором или журналистом, в итоге не публикуется, функция пресс-релиза частично все равно выполняется. 

Для журналистов пресс-релиз выполняет функцию официального источника информации, на который они будут ссылаться, часто приводя точные формулировки из него. Пресс-релиз повышает вероятность того, что акценты в публикациях СМИ будут расставлены так, как требуется пресс-службе.

Даже когда информация, полученная редактором или журналистом, в итоге не публикуется, функция пресс-релиза частично все равно выполняется. Систематический поток пресс-релизов поддерживает фон информационной активности в глазах СМИ, показывая, что и пресс-служба, и компания действуют.

Чтобы пресс-релиз стал основным форматом, в котором пресс-служба или пресс-секретарь сообщают журналистам информацию, необходимо:

1. Расширять число поводов для массовых рассылок пресс-релизов.
2. По итогам мероприятий со СМИ (брифинг, пресс-подход), а также по итогам событий в компании всегда готовить пресс-релизы и массово их распространять.
3. При появлении в СМИ любой негативной или нежелательной информации, которая несет за собой репутационные риски, немедленно готовить корректирующий пресс-релиз с контрзаявлением или опровержением. Для этого следует поставить на поток выявление публикаций, которые создают репутационные и иные угрозы.
4. Контролировать количество разосланных за неделю пресс-релизов и число публикаций, вышедших по итогам таких рассылок. (Количество публикаций будет прямо зависеть от четырех факторов: инфоповода, размера контактной базы журналистов, ее качества и качества подготовки текста пресс-релиза).
5. Готовить пресс-релизы к мероприятиям со СМИ, если планируется сделать на них важные заявления или распространить значимую информацию.

Пресс-релиз — отличный формат для организации постоянного присутствия компании или персоны в информационном поле. С развитием новых инструментов по распространению пресс-релизов этот формат получает второе дыхание. В отличие от устаревших «релизоприемников» и веерной рассылки, сервисы массовых рассылок открывают доступ к таргетированным коммуникациям с большим числом контактов. И с таким подходом пресс-релиз действительно дает хорошие результаты.

90000 How To Write a Press Release: Definitive Guide (2020 Update) 90001 90002 Want to learn how to write a press release? 90003 90002 Press releases are one of the easiest ways to engage journalists and get your news story published. 90003 90002 If you’re a business owner or PR rep looking to spread information about your brand, press releases are the way to go! 90003 90002 In this post, I’m going to show you everything you need to know about how to write a press release (including a great press release example and the press release format).90003 90002 I’ll even give you a press release template for multiple occasions that’s worked for 5000+ of my customers! 90003 90002 Want to learn how to write a press release? 90003 90002 Press releases are one of the easiest ways to engage journalists and get your news story published. 90003 90002 If you’re a business owner or PR rep looking to spread information about your brand, press releases are the way to go! 90003 90002 In this post, I’m going to show you everything you need to know about how to write a press release (including a great press release example and the press release format).90003 90002 I’ll even give you a press release template for multiple occasions that’s worked for 5000+ of my customers! 90003 90022 What is a Press Release? 90023 90024 Before you learn how to write a press release, let’s first understand what it is. 90003 90024 A press release (also known as a news release) is a brief document that shares something newsworthy you have done with the press and other media outlets. 90003 90024 It is usually sent to journalists and editors who may use the information to write a news article.90003 90024 90031 Note: 90032 A press release is a piece of content which is accompanied by a press release email pitching the story to the journalist — a sort of cover letter which summarizes the content in the release. 90003 90022 Why Would You Still Send A Press Release in 2020? 90023 90024 Here are the top reasons why you need to write a press release: 90003 90038 1. Garners attention and awareness 90039 90024 Journalists and media outlets have far more reach than your business alone, so it makes sense to use press releases to garner more attention and awareness.90003 90038 2. Helps build relationships 90039 90024 Sending press 90003.90000 How to Write a Press Release: The Definitive Guide 90001 90002 New Industry Study 90003 90004 It’s no secret that industry studies are HUGE right now. 90005 90004 In fact, more and more public relations firms are using industry studies and surveys to get media coverage. 90005 90004 That’s probably because 39% of journalists state that they want to be pitched content that contains «exclusive research». 90005 90004 Here’s an example of what I’m talking about: 90005 90004 I’ve used this approach myself.And I can tell you from first-hand experience that industry studies are a PERFECT press release topic. 90005 90004 Why? 90005 90004 First off, a study brings something new to the table … something new that’s backed up with real life data. 90005 90004 Second, unlike most boring press releases, your study is about something interesting that journalists will want to cover. 90005 90004 For example, a few months ago I teamed up with BuzzSumo for this industry study. 90005 90004 And to help get the word out, I wrote and distributed this press release.90005 90004 Not only did that release send targeted (journalist and blogger) traffic to our study … 90005 90004 … but it got us featured on business news sites (like The Drum). 90005 90004 This release also helped my site’s SEO. Even though the original release used a nofollow link, a handful of blogs picked up my release. And those blogs added a nice dofollow link back to my site. 90005 90004 Nice. 90005 .90000 How to Write a Press Release 90001 90002 There will be times when you, your employer or organisation wishes to communicate some information to the press, whether national media, local journalists, or specialist press. 90003 90002 This is when you need to be able to write a press release. 90003 90002 A press release is the document that is issued to the press explaining the story that you, or your organisation, wishes to convey. 90003 90002 Writing a press release is not difficult and there is a fairly standard structure that most press releases take.The most important thing is to consider the audience you are writing for and to focus on the key messages that you need the press release to convey. 90003 90002 Why a Press Release? 90003 90012 90002 The aim of a press release is to get as many journalists as possible to publish your story, whether online, on the radio, or in print. Everything else follows from that. 90003 90012 90016 What You Need to Know Before You Start 90017 90018 90019 90020 Journalists are busy people. 90021 They have deadlines and other stories to write.The easier you make their lives, the more likely they are to use your press release as the basis of a story because it will be quicker for them and they can then move onto something else. 90022 90019 90020 Journalists are not usually experts in your subject. 90021 The specialist press may have more detailed knowledge but, as a rule, assume that you need to explain everything. Even if the journalists are expert, their readers probably are not. You need to explain difficult terms and concepts and not use jargon.90022 90019 90020 Journalists are not interested in you or your product. 90021 They care only whether your story will interest their readers or viewers. 90022 90019 90020 There will be days when your subject will be news but, on other days something bigger will eclipse it. 90021 It’s not personal. Nor is it the journalists who decide, and they will probably be as cross as you if their carefully-crafted story is displaced by more important news. This can work both ways — some organisations and governments may release press statements during major news events in the hope that their bad news will be eclipsed and therefore have less of a negative impact.90022 90035 90016 What This Means For a Press Release 90017 90002 In practice, these four things mean that there are some fairly simple requirements for a press release: 90003 90040 90019 90020 It needs to be short and concise 90021, preferably no more than one page. 90022 90019 90020 It needs to stand alone, without any supporting documentation. 90021 Someone reading that one page needs to understand enough about the subject to be able to write a short article on it. 90022 90019 90020 It needs to be written in easy to understand language 90021.Think carefully about the target audience of your press release and write accordingly. Avoid jargon whenever possible unless your target publication / s are industry specific when it may be appropriate to use industry specific jargon. 90022 90019 90020 It needs to tell a story. 90021 You need to show the journalist what story you want them to tell. If you do not, they will make up their own — and it may not be the one that you want. They may do that anyway but, as we said before, they’re busy people so probably will not have the time.90022 90019 90020 It needs to provide information about where journalists can get more information 90021 if they want to write a more in-depth analysis or feature. This should include your contact details, preferably a phone number, and links to relevant documents or web pages. 90022 90061 90002 What Should Go Into a Press Release? 90003 90012 90002 Press releases need to tell a story, ideally one with a human interest angle. To help decide what should go into your press release, answer the following questions about your news: 90003 90040 90019 90020 Who? 90021 90071 Who are the key players? 90072 90022 90019 90020 What? 90021 90071 What is new? 90072 90022 90019 90020 When? 90021 90071 What is the timing of this? 90072 90022 90019 90020 Where? 90021 90071 Where is this happening? 90072 90022 90019 90020 Why? 90021 90071 Why is this news important? 90072 90022 90061 90002 As a starting point, writing down the answers to these questions can be helpful.It’s then a matter of crafting the answers into short punchy sentences that tell your story and convey your key messages, ideally within the standard journalistic limit of 25 words. 90003 90012 90102 The Structure of a Press Release 90103 90002 Over many years, corporate press releases have generally evolved into a fairly standard structure. 90003 90002 90020 Start with a title that could be used as a headline for your story. 90021 This should be short, to the point, and ideally able to be used as a Twitter update along with a link.Your headline should convey the value of your story to the reader. 90003 90002 90020 Your first paragraph is the most important 90021 and should summarise your key message explaining «who, what, where, when, why?». Keep this paragraph short and punchy. 90003 90002 90020 Following your introductory paragraph which sets the scene, include two or three additional paragraphs that explain the story in more detail, then a quote from someone senior in the organisation saying what effect it will have.90021 90003 90002 Ideally, a press release will also have a quote from an important stakeholder, or, for non-commercial organisations, a representative of service users such as the chief executive of a voluntary organisation, explaining how much they like the proposal or story. 90003 90002 The press release then closes with a concluding paragraph that sums up the main message. 90003 90002 A final section, 90071 Notes for editors 90072, includes information about how people can get hold of any linked publications, or when the change will come into effect, and the contact point for further information.90003 90002 Start with the most important information 90003 90012 90002 When writing a press release, include the most important information at the start. This helps to catch the journalist’s attention and mimics the structure of press articles which are written to be edited from the bottom up without the key message being lost. 90003 90012 90016 Disseminating a Press Release 90017 90002 You are probably most likely to email your press release to a journalist. When doing so, remember these important points: 90003 90002 90020 Think carefully about the subject line of your email 90021 since this is key to getting your press release read.A release with the subject line «Press release: see attached» and no other information is likely to be deleted immediately. Often, your headline is suitable as a subject line for the email. 90003 90002 90020 Do not send the release as an attachment; 90021 instead include the text of the press release in the body of the email. You are trying to make the journalist’s life easy and this way they can immediately read your content without having to waste time opening an attachment. 90003 90002 Follow up your email with a phone call to ensure that the journalist has received it.Even if they do not wish to use the press release this time you might get some feedback that will improve the chance of getting your story reported next time. 90003 90002 Timing 90003 90012 90002 Timing is often key to a successful press release, it is important to think carefully about when you would like your story published. 90003 90002 At the top of your press release you should clearly indicate whether it is for immediate release or under embargo until a future date. 90003 90012 90102 Example Press Release 90103 90156 90157 90158 90159 90158 90002 Press Release 90003 90163 90159 90158 90159 90167 90157 90158 90159 90158 90020 For Immediate Release 90021 90163 90159 90158 90159 90167 90157 90158 90159 90158 90002 90020 Local Food Producers Show Us What They Offer 90021 90003 90163 90159 90158 90159 90167 90157 90158 90159 90158 90002 More than 100 local food producers will be at Downshire Food Festival on Saturday 7 June 2015 to promote the quality, range and diversity of local food.90003 90002 The festival, now in its 16th year, celebrates the best food and drink that the growing foodie county of Downshire has to offer and provides a fun day out for all the family. Member of the public are invited to this free event to see, taste and buy from the producers, as well as learn new ways of preparing these delights through cookery demonstrations and workshops from celebrity chefs. 90003 90002 A new innovation this year, the Learning Tent, will offer workshops where visitors can get try their hand at Latte Art, cooking Thai food, taste and learn about real chocolate, or make their own smoothies using pedal power from a bicycle.90003 90002 A lively programme of cookery demonstration from celebrity chefs will entertain and educate with new ways to make the most of good local produce. The festival kitchen will this year offer demonstrations from chefs Hugh Smetherington-Hythe, Gordon Ranshaw, and Martin James. 90003 90002 Festival director, Mark Jones, said «Already booked into the festival are new local food producers as well as old favourites. 90003 90002 «Amongst the newcomers this year are the Downshire Brewing Co.with their new local beers, Green Mountain Coffee Roasters, A Taste of Downshire, Pizza Slow serving wood-fire baked fresh pizzas, and Rosy Goats who offer prime kid and goat meat. 90003 90002 «Many regular favourites are also booked to return for what promises to be the biggest and best festival yet: Jaloto Orchards, Bhajico, Down Downshire, Yum Yum Chocolate, Big Pigs, Mary’s Bakehouse and Hillview Icecream will all be back for another year. 90003 90002 «A wide range of other food and drink, including vegetarian, vegan, gluten- and dairy-free, will be available to try on the day or take home to enjoy later.»90003 90159 90158 90159 90167 90157 90158 90159 90158 90002 90020 90071 Ends 90072 90163 90021 90003 90012 90002 90020 Notes for Editors: 90021 90003 90018 90019 The festival will open at 10am and takes place in the grounds of Downshire University. Admission is free although donations are welcome. For further information and updates, and a full list of stall holders, please visit 90234 www.downshirefoodfestival.co.uk 90235. 90022 90019 Downshire Food Festival is once again pleased to acknowledge the support of the Downshire County Council.90163 90022 90035 90002 90020 For more information, please contact: 90021 Mark Jones on 07654 123456 or [email protected] 90003 90159 90158 90159 90167 90249 90012 90102 Responding to Bad News: 90163 Emergency Press Statements 90103 90002 If a press release is designed to get a story into the press, there will also be times when what you or the organisation wants to do is to kill a story stone dead. 90003 90002 Under these circumstances, the organisation may hold a press conference or issue a press statement.This usually happens in response to stories in the press, or questions from a journalist about something that they have uncovered. 90003 90002 The stories or allegations may or may not be true, but the organisation wishes to put a different angle and or present their point of view. 90003 90002 Although every situation demands a slightly different response, there are some rules to remember: 90003 90040 90019 In its simplest form, a press statement may be that there is no comment to make on the stories, or ‘nothing to say at the present time’.While this is probably not going to make a story go away, it does not add any fuel to the fire and gives the organisation time to investigate further. Issuing such a statement also prevents the press from reporting that you, or your organisation, refused to respond. 90022 90019 The most important aspect of any emergency press statement is that it does not make the situation any worse. 90022 90019 Before you say anything public, make sure that you have thoroughly investigated the situation, and have the facts at your fingertips.Only then can you decide on the appropriate response. 90022 90019 You also need to be ready to change your response if the facts change. Flexibility is all. 90022 90019 Do not lie to the press. With Google available, you will be found out very quickly and this will make the story even bigger. 90022 90019 If your organisation has messed up or done something wrong, the best thing that you can do is apologise quickly and make amends. Ideally, the CEO, or a Board member with responsibility for the subject area, should apologise in person.90022 90061 90002 Apologising is not admitting liability. 90003 90012 90002 It is perfectly possible to put out an apology that runs something like: 90003 90281 «90071 Organisation X regrets any difficulty which its customers have encountered as a result of situation Y, and is committed to helping them to overcome those problems by doing A, B, and C. 90072» 90284 90002 Government departments regularly put out press statements which say «90071 We have read the stories about situation x with horror.Our thoughts are with the families of those concerned 90072 «. It says nothing incriminating, but it helps show that the organisation is aware of the situation and cares about those involved. 90003 90012 90016 In Conclusion … 90017 90002 Remember that you can influence, but not control what journalists write about your organisation, and what any particular news organisation chooses to publish. 90003 90002 You do, however, have total control over the messages that you issue. If you issue wisely, with a view to the story and those receiving the information, you will be more likely to influence successfully.90003 .90000 How To Write a Press Release for Any Occasion (with templates and examples) 90001 90002 90003 90004 Press release (noun): 90005 A news release is a written statement about a matter of public interest which is given to the press by an organization concerned with the matter. 90006 90002 90003 90009 90006 90003 Ahh the press release. Perhaps one of the industry’s most iconic tools. For over 100 years, the press release has been used by public relations professionals to provide accurate, from-the-source, noteworthy information to the media and public.And while the method of distribution may have changed over the years, the bones of the humble press release have remained remarkably consistent. 90006 90003 90014 90006 90003 Download the Press Release Guide now! 90006 90018 A brief recap … 90019 90003 For the uninitiated, the textbook definition of a press release (aka news release, media release, press statement etc.) looks like this: 90006 90003 Press release (noun): A news release is a written statement about a matter of public interest which is given to the press by an organization concerned with the matter.90006 90003 Ironically, the broad nature of this definition can sometimes lead to confusion (and it should be noted that not all press releases are «written statements», video press releases exist as well). To bring the textbook definition down to earth a little bit, a press release is: 90006 90026 90027 An official statement prepared by an organization; 90028 90027 Sent to the media with the goal of convincing journalists to publish a story based on the information in the release; 90028 90027 A message meant to be shared widely with stakeholders and the public; 90028 90033 90003 And why has this particular PR tool withstood the test of time? Because despite its basic nature, press releases continue to give PR practitioners the opportunity to: 90006 90026 90027 Tell the story their way; 90028 90027 Present the facts; 90028 90027 Distribute news quickly and cost-effectively; 90028 90027 Secure media coverage and publicity; 90028 90027 Expose the brand and message to a wider audience; 90028 90033 90003 All using one piece of content.90006 90003 So how does it all work? 90006 90018 Press Release Lifecycle 90019 90003 90055 90006 90003 For a press release to do its job, it will typically go through the following stages: 90006 90059 Write 90060 90003 Fairly self-explanatory, writing the press release is step # 1. Download our Anatomy of a Press Release Guide and Template to learn exactly how to write an amazing press release, including; 90006 90026 90027 Detailed breakdown of press release components 90028 90027 Basic press release layout 90028 90027 Tips and tricks on writing an effective press release 90028 90027 A press release template worksheet — Simply plug your information into this pre-formatted, customizable template and voila! Instant press release.90028 90033 90059 Distribution 90060 90003 Once the press release is written, it needs to be distributed. This can be done in multiple ways. 90006 90003 90004 1) Targeted Media Pitches 90005 90006 90026 90027 Send the press release to targeted journalists along with a personalized pitch to encourage them to read the release and turn the information into a published news story. This can be done by researching contacts individually, or with the help of a media database. 90028 90033 90003 90004 2) Wire Services 90005 90006 90026 90027 News wire services distribute their clients ‘press releases to a large, broad network of journalists.Similar to a job board, the wire provides a platform where press releases can be posted and then found by any journalist checking the wire that day for a story idea. 90028 90033 90003 90004 3) Social Media and Owned Channels 90005 90006 90026 90027 Organizations will often also post their press releases on social media channels (i.e. Twitter, Facebook) and send them to their internal distribution lists (i.e. email newsletters). 90028 90033 90003 Depending on your goals, you can use any combination of these distribution methods.Whatever you choose, once your release is out here, it’ll be up to you to do any necessary follow-up with the media. Ideally, you’ll be busy responding to journalist requests, or eagerly engaging in some media monitoring to track the coverage your release scores! 90006 90059 Post 90060 90003 Once the press release is distributed, it is usually given a permanent place to «live» online where it can be accessed in the future by journalists, stakeholders, or anybody else looking for information.Many organizations have a «Media» or «News» section of their website where all their releases are posted. If a company wants to support their distribution and SEO efforts, or they do not have the resources to post to their own website, they may also decide to post their release to an external newsroom. 90006 90003 90108 90006 90003 Agility PR Solutions ‘newsroom. 90006 90003 90006 90018 Types of Press Releases 90019 90003 Now that we’ve covered the basic logistics of a press release, you may be wondering: when should I write and share a press release? 90006 90003 Organizations can use press releases to communicate all kinds of messages, but generally, they’ll fall into one of several categories.Browse through this section to get a feel for some of the most common press releases, along with specific examples to get familiar with the content and style of each. Then, download our Anatomy of a Press Release Guide and Template to create your own. 90006 90059 Breaking News 90060 90003 This is anything the organization wants (or needs) to formally announce to the public. Whether it’s news that will boost their brand reputation, provide practical information to stakeholders, or introduce the public to a new initiative, these press releases provide all the basic information needed to help journalists break the story and keep organizations transparent.90006 90003 Canada legalizes cannabis — Government of Canada, 2018 90006 90003 Lancaster University helps students with albinism in Tanzania — Lancaster University, 2018 90006 90059 Crisis Communications 90060 90003 When a crisis strikes, it’s important to be open, honest, and ahead of the story. Organizations can use press releases as part of a crisis management strategy to clarify the facts, apologize, and / or emphasize the actions they have taken in the aftermath. Many organizations will also issue a statement to support these efforts.90006 90003 A statement is not the same thing as a press release. Statements are reactionary, immediate, and do not follow a particular format. Think of a quick «We know this happened, we are sorry, we are working on it» from a company’s CEO. Many companies will use a two-pronged approach by issuing a statement to apologize and address the situation immediately, followed by a press release to focus entirely on how the company is moving forward. (See the Starbucks example, issued after this incident).90006 90003 Starbucks closes all stores for racial bias training — Starbucks, 2018 90006 90003 Equifax cyber security breach — Equifax 2017 90006 90059 Product Launch 90060 90003 An organization has been hard at work and excited to share its efforts! Particularly common in the tech and auto industry to announce new gadgets and models, press releases used to announce a new product are used across industries for all kinds of new offerings. 90006 90003 You.i TV announces You.i Engine One v5.0 — You.i TV, 2018 90006 90003 Cresset releases Flare application — Cresset Software 2017 90006 90059 Events 90060 90003 While most journalists receive the heads-up about events from media advisories (sent prior to an event as a sort of invitation, with only the most basic details), press releases are also used to provide event highlights to journalists who may not be able to attend, and to provide supporting info to those who do. Event press releases can be released before, after, or the day-of an event.90006 90003 TIFF World Premier of Xavier Dolan film — Toronto International Film Festival, 2018 90006 90003 Prince Harry and Meghan Markle Engaged to be Married — The Royal Family of the United Kingdom 2017 90006 90059 Partnerships 90060 90003 Partnerships are a popular way for organizations to boost their corporate social responsibility (CSR), create unique offerings, and generate mutually beneficial buzz for all the parties involved. Known as joint press releases, organizations will work together to create a single press release, including information and branding from all participating groups.90006 90003 AP and Red Bull Collaboration — The Associated Press, Red Bull Media House 2017 90006 90003 Vans Partnership with Positive Vibe Warriors Foundation — Vans, Positive Vibe Warriors, 2016 90006 90059 Corporate Social Responsibility 90060 90003 Along similar lines to publicizing partnerships, organizations are often eager to formally announce charitable giving or other CSR initiatives. These press releases aim to have stories published that will garner good will and demonstrate CSR.90006 90003 Microsoft Commits $ 500 Million to Tackle Affordable Housing — Microsoft, 2019 90006 90003 Irving Oil supports Dalhousie University — Irving Oil 2017 90006 90059 Awards 90060 90003 Award recognition and accolades give organizations an excuse to flaunt their stuff and share their successes with the world. Whether they are trying to attract talent, customers, or simply bolster their brand and reputation, organizations will often use a press release to help spread the good news.90006 90003 Bulldog PR Award Winners Announced — Agility PR Solutions, 2018 90006 90003 Egg Farmers of Canada named one of Canada’s Most Admired Corporate Cultures — Egg Farmers of Canada 2017 90006 90059 Research 90060 90003 Whether they’re released by research institutions (ie universities, research foundations etc.) or brands who simply got curious and took it upon themselves to look into things, releasing interesting research is a great way to cultivate brand interest, drive action, and position an organization as a thought leader.90006 90003 IPCC reports global warming findings — The Intergovernmental Panel on Climate Change, 2018 90006 90003 New Study: Wild Tiger Populations Could Triple — World Wildlife Federation, 2018 90006 90059 New Hires 90060 90003 When companies make an important senior management change, they’ll often leverage their new hires as a marketing tool. An organization’s senior management is often tied closely with its brand, and new blood or even a shakeup, can bring with it opportunities for publicity, brand awareness, reaching new audiences, and more.90006 90003 Agility PR Solutions Expands Workforce — Agility PR Solutions, 2018 90006 90003 Dhivya Suryadevara is GM’s new CFO — General Motors Co., 2018 90006 90059 Rebranding 90060 90003 To make a formal declaration and to help customers and stakeholders make the transition, organizations will often issue a press release when they are undergoing a visual re-branding. This allows them to prepare audiences and let them know what to look for moving forward. 90006 90003 New chapter for Canadian Blood Services — Canadian Blood Services, 2018 90006 90003 Dropbox unveils colourful new look — Dropbox 2017 90006 90018 Go forth and distribute! 90019 90003 And there you have it! Along with our Anatomy of a Press Release Guide and Template, you should have everything you need to write your own press release and start chasing some well-deserved publicity.90006 90003 Need some more help? Agility PR Solutions offers many tools to help you make the most of your press release including a media database to tailor pitches and do specific outreach, a newsroom to help boost your SEO efforts and give your release a place to live, a built-in news wire service for broader distribution, and media monitoring solutions for you to track your coverage. Let us show you! 90006.